Definition: Article 2 of the Provisions on the Recognition and Protection of Well-known Trademarks (hereinafter referred to as Order No.5 of the State Administration for Industry and Commerce) stipulates: "Well-known trademarks mentioned in these Provisions refer to trademarks that are widely known to the relevant public and enjoy a high reputation in China. The relevant public includes consumers related to the use of a certain commodity or service marked by a trademark, other operators who produce the above commodities or provide services, sellers and relevant personnel involved in distribution channels. "

Authorized institutions: State Trademark Office, Trademark Review and Adjudication Board, Intermediate and Higher People's Courts.

Identification method: passive identification

Appraisal object: domestic and foreign trademarks (registered or unregistered)

China famous brand is an honorary title.

Definition: Measures for the Administration of Famous Brand Products in China _ Article 2

The term "brand-name products in China" as mentioned in these Measures refers to products whose physical quality has reached the advanced level of similar products in the world, and they are in a leading position among similar products in China, with market share and popularity in the forefront of the industry, high customer satisfaction and strong market competitiveness.

Authorized institution: China Famous Brand Strategy Promotion Committee authorized by the General Administration of Quality Supervision, Inspection and Quarantine.

She is composed of experts from relevant government departments, state organizations, news agencies and related fields. The secretariat of China Famous Brand Strategy Promotion Committee is located in the Quality Management Department of AQSIQ, and the China Federation of Industrial Economics is responsible for the daily work of the secretariat of China Famous Brand Strategy Promotion Committee.

Identification method: active evaluation

Identification object: The products applying for the title of "China Famous Brand Product" cannot use foreign trademark, and the famous brands in China are evaluated according to the physical quality, that is, the product quality.