I. Brand

International and domestic brands, as well as brands with certain influence and communication ability in China.

At the same time, Meituan E-commerce welcomes merchants to recommend brands and bring consumers richer brand quality products.

Second, commodities.

Products that can help Meituan users "eat better and live better".

Commodities that meet the business category structure of Meituan e-commerce platform.

Third, e-commerce.

Meituan e-commerce platform is willing to work with excellent vertical e-commerce companies to provide consumers with quality goods and services.

For details of Meituan e-commerce, click below to view details.

Chapter II Entry Instructions

First of all, businesses must provide information and materials truthfully:

1. Please be sure to ensure the authenticity of the relevant qualifications and materials provided in the application and subsequent operation stages (for example, the relevant qualifications provided by the merchants are provided by third parties, including but not limited to trademark registration certificates and power of attorney, etc.). Please verify the authenticity, validity and completeness of the certificate). Once false qualifications or information are found, Meituan e-commerce platform will no longer cooperate with the merchant, and has the right to deal with it according to Meituan e-commerce rules and relevant agreements signed with the merchant;

2. The merchant shall truthfully provide its store business entity and related information, including but not limited to the actual store business entity and main legal person information;

3. If Meituan's e-commerce platform has relevant provisions on changes in merchant information and data, such provisions shall prevail. However, if the merchant changes the information listed in Paragraph 2, it shall inform Meituan E-commerce in writing 10 days in advance; If Meituan e-commerce is not informed in advance, Meituan e-commerce will be handled in accordance with Meituan e-commerce rules.

2. Meituan's e-commerce platform has the right to apply for a return of goods according to other factors including but not limited to brand demand, company's operating strength and store service level.

3. Meituan's e-commerce platform will update the access standards from time to time according to relevant national laws and regulations, industry development trends and consumer purchasing needs.

Chapter III Store Types and Related Requirements of Meituan E-commerce Platform:

1. Flagship store refers to a store opened by a merchant in Meituan's e-commerce platform with an exclusive authorization document issued by its own brand (registered trademark) or the owner of the brand (registered trademark). Merchants can apply for a "flagship store" according to this source of rights.

Flagship stores can have the following three situations:

1. Operate the flagship store of branded goods;

2. Operating multiple brands of goods, and each brand belongs to the flagship store of the same actual controller;

3. The flagship store opened by the trademark owner of the store brand (service trademark).

2. A specialty store refers to a store opened by a merchant who holds a non-owned brand (registered trademark) authorization document and enters the Meituan e-commerce platform.

1. A specialty store can have the following situations:

1) A merchant store that operates an authorized brand, but is not exclusively authorized by the owner of the brand (registered trademark) to enter the open platform of Meituan.

2) A merchant store that operates multiple authorized brands and each brand belongs to the same actual controller.

3. Franchise stores refer to stores that enter the Meituan e-commerce platform to operate two or more brands of goods under the same main category.

4. Factory stores refer to stores opened by merchants with their own factory production lines, own brands or authorized brands in Meituan's e-commerce platform.

Verb (abbreviation of verb) The qualification criteria for Meituan e-commerce platform to apply for settlement. See:

Specification for qualification management of Meituan e-commerce stores

Six, the naming rules of all kinds of shops, see:

Naming Rules of Meituan E-commerce Store Types

Chapter IV Application for Standard Deposit/Rate of Meituan E-commerce Platform

1. security deposit: the amount paid by merchants to Meituan e-commerce company under the principle of "one store, one security deposit" to ensure the standardized operation of the store and the quality of goods and services. When the merchant commits infringement, breach of contract or violation of regulations, Meituan E-commerce can deduct the corresponding amount of deposit as liquidated damages or compensation to consumers according to the relevant agreements in the agreement signed with the merchant and the rules of Meituan E-commerce platform.

1. The adjustment, supplementary payment, refund, deduction and compensation of the deposit shall be handled in accordance with the relevant agreements signed by the merchants and the rules of Meituan e-commerce platform;

2. For details, please refer to the margin standard corresponding to each business category of Meituan e-commerce platform:

Meituan e-commerce tariff list

3. The merchant should pay the deposit within 30 working days from the date of opening the store in the background. If it is overdue, it will be deemed as a waiver and will automatically quit;

4. Cross-category deposit: based on the principle of high, pay the deposit according to the category with the highest amount; The margin corresponding to the category added in the business process is inconsistent with the original margin, and the merchant must make up the difference;

5. When the deposit is insufficient, the merchant shall pay the full deposit in time within 5 natural days after the occurrence of this situation, so that the available balance can reach the minimum deposit amount. Meituan e-commerce can issue a renewal notice to the merchant. If the merchant has unpaid money on the Meituan e-commerce platform, Meituan e-commerce has the right to deduct it from the payment to make up the deposit. If the merchant fails to make up the deposit within the time limit, Meituan e-commerce platform has the right to supervise its stores or terminate its services;

6. Stores with independent store ID. If a merchant needs to open more than one store according to the business situation, it must pay the corresponding deposit according to the number of stores;

2. Rate: the fee paid by the merchant to Meituan E-commerce in proportion to the business category when each single transaction is concluded (this ratio is called "technical service fee rate" in the relevant agreement signed with the merchant). See:

Meituan e-commerce tariff list

Chapter V Entry Restrictions

1. The main body of Meituan's e-commerce platform must be a legally registered enterprise user, and applications from individual industrial and commercial households and non-Chinese mainland enterprises will not be accepted for the time being.

2. The enterprise has been established for more than 12 months (including 12 months).

Three, the registered capital of the enterprise should be not less than 500 thousand yuan.

4. Meituan's e-commerce platform will not accept applications from brands that have not obtained the trademark registration certificate or trademark acceptance notice issued by China National Intellectual Property Administration or the Trademark Office of the State Administration for Industry and Commerce, nor will it accept applications for pure graphic trademarks.

5. If the Meituan platform account of the actual controller of the merchant store is punished by Meituan with specific management measures or serious violations, it will not be settled. Specific management measures, including but not limited to supervised shops that endanger the safety of transactions. Penalties for particularly serious violations, including but not limited to defrauding other people's property, selling fake goods/serious infringement.

Six, brand restrictions:

1. Brands with the same or similar names as the existing brands or existing channels, services and categories of Meituan;

2. Brands containing trade names or generic names, celebrity names or place names;

3. Brands similar to well-known brands;

4. Other brands that are not suitable for entry.

Seven. Restrictions on the entry of enterprises and companies:

1. contains the same or similar font size as the existing brands or existing channels, services and categories of Meituan;

2. Contains the same or similar font size as well-known brands.

3. Including other inappropriate font sizes.

Eight, cross category business restrictions:

1. All kinds of shops of Meituan e-commerce platform shall not operate across the first-class category.

Nine, the same subject to open more than one store restrictions:

1. Brands and/or commodities operated between stores shall not be duplicated;

2. Only three stores can be opened under a first-class category, and the types of stores under the same first-class category and second-class category cannot be the same.

X. Restrictions on the entry of flagship stores:

1. Brand flagship stores only accept 1 stores under the same category of Meituan e-commerce platform;

2. Store flagship stores only accept invited businesses to settle in;

11. Also subject to the restriction of re-entering Meituan e-commerce:

1. Due to serious violations, serious quality problems, etc. If it is retired according to the rules of the Meituan e-commerce platform, it will be permanently restricted;

2. Those who voluntarily quit for two times in a natural year are restricted from entering the company for six months (including six months) from the date of the last exit. The main body of many stores is counted from the date when the last store quits.

Chapter VI Others

1. Meituan E-commerce has not authorized any organization to provide charging agency services. The application process and related charging instructions are subject to the rules page.

2. With the continuous development and changes of consumer demand, industry changes, business model and platform operation, Meituan E-commerce Platform will adjust this management standard at any time and publicize it to merchants.