The four-year football event is getting ready to kick off. Are you ready? As a global sports competition, the World Cup is a fan festival and a marketing battlefield. Under the continued influence of the epidemic, people's mental emo and work are affected, and they want to relax but are restrained. This World Cup is a rare carnival entertainment event for everyone, and the discussion and expectations are unprecedentedly high. The passionate confrontation on the sports field makes people excited; the competition on the marketing field is equally exciting. In this winter when all eyes are on Qatar, where there is popularity, there will be traffic, and there will be opportunities to generate income. How to make a comeback under the pressure of the epidemic? With such a unique opportunity, how should merchants take advantage of the situation to break through and do well in marketing activities? Improve performance? A few key points to note. 1. Seize the opportunity to take advantage of the situation (timing) 2. Find the relevant points to take advantage of the situation (drainage and conversion) 3. How to take advantage of the situation skillfully (atmosphere layout) 1. Seize the opportunity to take advantage of the situation (timing) Football is the world's largest sport. The World Cup, held every four years, has a brand value of US$32.7 billion, nearly eight times that of the Olympic Games (the Olympic Games' brand value is US$4.1 billion). It is the most valuable sports event in the world, along with surrounding areas. All industries can obtain huge returns by relying on official sponsorship/authorization/utility gimmicks. The "gold content" is so high that other IPs cannot match it, its commercial value is unparalleled, and the traffic it brings is extraordinary. Therefore, all businesses must take advantage of the situation to break through, and first seize the opportunity to take advantage of the situation. Looking at the entire competition schedule, the 2022 Qatar World Cup will kick off on November 21, and the curtain of leveraging marketing has already begun. The preliminary publicity requires 7-15 days of preparation; the mid-term competition will run through the 28-day schedule, and will become more intense in the later stages, and the heat will reach its peak in the finals. So how to seize the opportunity in the early promotion period and become a blockbuster? A complete set of World Cup countdown devices warms up the upcoming event. The countdown date is changed every day to make the promotional means "alive" and create an atmosphere of everyone's participation and high expectations. Merchants can place relevant products at the entrance of the store, in the product display area, cashier area and other areas, so that pedestrians passing by can immediately think of the World Cup, attract attention to the event, purchase corresponding products, and convert them into their own consumers. 2. Find the relevant points to take advantage of the situation (traffic conversion). There are already natural traffic hot topics. How to use the momentum and traffic of the World Cup in a clever way to carry out marketing activities? Find the relevant points to take advantage of the situation. For enterprises and merchants currently seeking marketing opportunities to take advantage of the World Cup, the simple and easy-to-use method with quick results is to combine their own products with World Cup-related elements to capitalize on the popularity of the World Cup. For example: the outer packaging introduces limited-time World Cup gift boxes, packaging "skins", etc., which are linked to the World Cup from a perspective. Designs that are ingenious and creative, but do not step on the line and overturn can always arouse a craze on the Internet; the accompanying gifts introduce World Cup elements Blind box souvenirs can be used as blind box gifts according to the time and occasion, which will double the effect of blind box marketing. Using professional planning capabilities and using creativity to fill the gap in officially authorized resources can also create good results. Note: This operation will have certain risks and hidden dangers, involving infringement and other issues, so check advertising laws, copyright and trademark usage restrictions, etc. before taking action. 3. How to skillfully take advantage of the situation (atmosphere layout). The start of the World Cup is getting closer and closer. Whether in the streets or in department stores, you will gradually hear the World Cup fight song. People really feel that the World Cup It’s really coming! So are the World Cup atmosphere arrangements in place for the Huanxi Family? Come to Huanxi Research Institute to help you grasp the sense of atmosphere~ The large-scale three-dimensional background wall of the football field is decorated with winning three-dimensional ornaments. The elements of football, beer, trophies, athletes, etc. are prominent. It is suitable for experiencing game interaction, taking photos and checking in, and cheering. Cheer on passionate events and create a World Cup-themed carnival atmosphere for your venue!