The difference between Amazon store brands and trademarks is analyzed as follows:

1. Brands and trademarks have different components. Generally speaking, brand components are richer than trademark components, and trademark components are only It is a static thing, such as: pattern and text or a combination of both. The components of the brand are composed of static and dynamic parts. The static part includes name, pattern, color, text, personality, culture and symbols, etc.; the dynamic part includes brand communication, promotion, maintenance, management, sales, etc. Public relations activities, etc.

2. The regional scope of use of brands and trademarks is different. Trademarks have national boundaries, but brands have no national boundaries. Every country in the world has its own trademark laws. A trademark registered in one country will only be protected by law when used within that country. If it crosses national borders, it loses the right to protection in that country, which means that the trademark is no longer exclusive. .

3. The effectiveness of a brand depends on the market, while the effectiveness of a trademark depends on the law. Countries around the world have a certain number of years for the use of trademarks. For example, some countries stipulate that the use period of a trademark is 20 years. my country’s Trademark Law The stipulation is 10 years, and it can be renewed if it expires. But the brand is different. Even if the law allows you, the market may not accept you. The length of the brand's vitality depends on the market and the ability of the operator.

4. Trademarks must be registered before they can obtain trademark rights. Before the registration is successful, it is still called a trademark, so it is inappropriate to claim exclusive rights. Whether a sign, a name or a combination of the two can become a trademark does not depend on the company, but on the legal authority - the Trademark Office review agency. Brands are different. A company can just choose a name or ask someone to design a pattern and use it as a brand, and no one needs to approve whether or how to use it. Of course, once you choose a brand, you should try to register it to prevent it from being registered as a trademark by others after the brand becomes bigger, because only trademarks are protected by law.

5. The two extension forms are different. When a brand develops to a certain extent, it can extend from one category to another. For example, Wahaha can go from a nutrient solution to fruit milk to pure water. The brand extension does not change the brand, such as the brand name, logo and pattern. However, according to the provisions of my country’s Trademark Law, when a brand extends to a new category, it must be re-registered as a new trademark. Therefore, the trademark extension must be re-registered and marked with what products it is used for.