1. shell
The market share is 43%
Royal Dutch/Shell Group (hereinafter referred to as Shell Group) was formed by the merger of Royal Dutch Oil Company and British Shell Transport Trading Company on 1907. Today, Shell Group's business has spread all over the world 130 countries, with a total of nearly 654.38+million employees. Its business involves exploration and production, petroleum products, chemicals, natural gas and power generation, and renewable resources. It is one of the energy enterprises in the world.
Shell Group has been operating in Tianjin, China for over 100 years.
2. mobile
The market share is 24%
ExxonMobil Oil Company is one of the largest multinational oil companies in the world.
3. Castrol
The market share is 12%
Castrol is a globally recognized lubricant expert and belongs to BP, one of the four largest petrochemical companies in the world.
4. Total
7% market share
Total is one of the four largest petrochemical companies in the world.
5. Free/open source software:
5% market share
The German Flowserve Petroleum Products Group was established in 193 1, with its headquarters in 100 subsidiaries in Mannheim, Germany.
6.compton
Qingdao Compton Petrochemical Co., Ltd. (Sino-foreign joint venture) was incorporated in 1992.
7. Dr. Stark Lubricants
Dr. Starke was founded in 1985 and is headquartered in Ankum, Germany.
8. Kunlun Lubricating Oil
China Petroleum Lubricant Company is a directly affiliated enterprise of China Petroleum.
9. Great Wall Lubricating Oil
China Petrochemical Lubricating Oil Company is a directly affiliated enterprise of China Petrochemical Company.
10. Uniform lubricating oil
Shell Uni-President (Beijing) Petrochemical Co., Ltd. is a professional lubricant manufacturer controlled by Shell.
Engine oil has two indicators, one is grade and the other is viscosity. In the case of ensuring authenticity, of course, the higher the level, the better! The protection of engines in synthetic engine oil is more comprehensive.
Engine oil is the same as mature products on the market. If you are familiar with it, look at the base oil and additives of engine oil, because these are the technical standards that determine the quality of engine oil. If you are unfamiliar, you can only recognize the brand. Any engine oil brand, in order to meet the needs of different consumption levels, will launch products at different price points. If you can guarantee the authenticity, the higher the price of the same brand, the better! At the same price, the more well-known brand products, because of their greater brand added value, compared with unknown brands, their products are worse.
The technical research and development of engine oil is an additive developed by several professional additive companies in the world. Engine oil consists of base oil and additives.
As early as 19 19, base oils have been standardized, that is, they are divided into five types of base oils, and even the additives added to base oils are engine oil. It's just packaged into different brands. For experts to choose engine oil, the most concerned is the authenticity of engine oil, followed by what kind of base oil and additives. For laymen, because they don't know about engine oil, they are seriously misled by product promotion and product packaging (extreme protection, extreme protection, special protection, etc.). ), they will be considered by consumers as functional expressions of products, but they are actually used as trademarks. Because these brands have been registered, other brands can't use them, because these words are used to express the promotion of products and violate the advertising law. )。 Only recognize brands. If the market is standardized, although the brand is bought at a high price, it will not cause damage to the car. The terrible thing is to face the reality that the oil market is flooded with fakes. Don't say that you are greedy to buy fake goods (one Fujin is filled with one liter of oil, and the price ranges from 60 yuan to 200 yuan. Facing the network and market, how can this product be genuine? There is little possibility of buying genuine products at a high price. In order to keep a leading position in the market competition and earn higher profits, many engine oil brands take advantage of consumers' ignorance of engine oil, and even absurdly introduce lubricants such as ceramics, nano-materials and magnetic protection.
For example, Nike and Adida brands are OEM, not self-produced, and only have one brand. As a brand, it doesn't have its own technology. These are the common processing technologies of garment foundries. No matter in China, Viet Nam, Malaysia and Thailand, branded products can be several times more expensive than similar products in the market. If these foundries produce the same products, they will put their own trademarks on them. That price is only a fraction of it, and it may not be available yet. The same is true of engine oil, because big brands are obtained by advertising. This huge advertising cost must be in the cost of the product, and the brand will also make a profit. So the price of the same engine oil and brand-name engine oil will double, which has nothing to do with quality and quality, but only with cost and brand premium. What is even more frightening is its multi-level sales model, which increases the price once every time it passes, and it can only reach customers after six customs clearance, which is also the fundamental reason for the high product price and the proliferation of counterfeit goods under the traditional distribution model. If the price is high and the quality can be guaranteed, this multi-level sales model is likely to be faked by any level of companies, and it is almost impossible to find the source of fakes, which is also the root cause of the proliferation of oil fakes in the market. As an ordinary consumer, buying the so-called brand-name engine oil at a high price is just like buying Moutai and hairy crabs, but buying a name at a high price, because it is almost impossible to buy the real thing.
As the number one domestic broadcast, Laotan Shuoche, facing such a chaotic engine oil market, launched "Laotan Lubricating Oil" for the national audience, adopting its own brand, without advertising expenses and traditional channel expenses, directly using the top five imported base oils and the latest formula additives, and filling and producing them in China, and delivering the top synthetic lubricating oil directly to the audience by express delivery, without the expensive expenses of multi-level channels. This is why you can buy "Old Sandalwood Lubricating Oil" at half price. Quality is the best reason in the market.