The reason why the tea oil duck market is a bit chaotic is based on the following factors:
First, there is no patent right. Many Zhangying tea oil duck franchise companies present store opening qualification certificates and the like, which are made by individuals and have no legal effect, let alone protect franchise stores.
Second, trademark disputes. Since the original founder Zhang Fengyun has switched to catering for various reasons, some company franchise trainers claim that they are Zhang Ying and their own is Zhang Ying Catering Company. Some of them also put their business licenses and Zhang Ying Catering certificates on their websites. However, They are all small pictures that cannot be seen clearly, let alone can be enlarged, and the hidden meaning in them can be seen from this.
Because the Zhang Ying trademark (for training) was registered by a Jiangsu company that made roast duck, some Zhang Ying tea oil duck training institutions had to change their names. And (Jinan Zhangqiu) Shangpin Tea Oil Duck is an early Zhang Ying tea oil duck technology promotion organization. It has trained a large number of students. All stores opened with Beijing Zhang Ying tea oil duck as their signature. Because the content of Zhang Ying’s trademark registration is training, it is not the same as opening a catering store. category. Therefore, as long as the student store has a business license and a health permit and is named (Zhang Ying Tea Oil Duck), it is a legal store, so there is no fact of infringement.
Third, the charges vary. At present, tea oil duck franchise training institutions charge different fees. Some open a store with two machines and charge tens of thousands of yuan in franchise fees. They claim that they are authentic and do not disclose the formula and must use its ingredients to hide the fact of high fees. Some pretend to be the headquarters, such as using the registered trademark Zhang Ying, which has nothing to do with tea oil duck, to recruit students, charging about three to four thousand yuan. Some are based in Beijing, relying on their acquired technology, and taking advantage of the reputation of "Beijing Zhang Ying Tea Oil Duck". They claim to be the franchise headquarters of Zhang Ying Tea Oil Duck, and their fees range from high to low. Shangpin Tea Oil Duck (Jinan Zhangqiu), an early promoter of tea oil duck technology, continues to maintain practical training and hands-on training throughout the process. It does not charge franchise fees, does not open stores on site, and does not bundle machines. It relies on authentic taste and training. The humanization of the company still serves as a leading example in the same industry.
As an important member of the cooked duck products, tea oil duck has repeatedly detonated the market due to its herbal aroma and distant tea aroma, as evidenced by the fact that many people queue up to buy it.
However, in view of the fact that Zhang Ying’s trademark dispute is painful, the Camellia Duck camp will be further divided and differentiated. And affordable technology dissemination will become the mainstream leader, further eliminating expensive franchise fees, allowing more people to open stores and start businesses with low investment and achieve their life dreams.
Looking forward to the future of camellia duck, should we be optimistic or pessimistic? Judging from the overall development of the snack industry, as a popular snack, tea-oil duck will remain popular for a certain period of time. In three to five years, it will surely become a regional name like Daokou roast chicken and Beijing roast duck. Although eating will not be as popular as it is today, it will give more people an extra choice when choosing cooked food products: Should we eat roast duck, roast chicken, or tea-oiled duck today?
We can also guess that in the camellia oil duck market many years later, franchise training institutions will further refine themselves, re-examine themselves, create their own brands, and build their own "buildings."
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