It is very simple for new brands to enter shopping malls. Some large shopping malls require entry fees, but most medium-sized shopping malls do not. The shopping malls have dedicated investment departments. As long as your brand has a certain influence, it is easy to negotiate. Yes, generally in the later stage, it will be decorated and operated according to the requirements of the shopping mall, and it will be enough to meet the deduction points required by them.

Notes for brands entering shopping malls:

1. The specific investment standards of each shopping mall are different, which is related to the mall’s target consumer group, product positioning, store hardware facilities, and its own investment promotion. Factors such as strength and business district are all related, so it does not necessarily require the first- and second-rate international and domestic brands mentioned by the poster.

2. Brands with low visibility at this stage are not without opportunities. It is related to the size of the company but it is not the decisive factor. It is just that the autonomy in the choice of floor, location, area, and cooperation conditions will be relatively low. a little.

3. Five certificates and one book: business license, tax registration certificate, organization code, trademark registration certificate, copy of corporate ID card, and relevant authorization letter if it is an agency or trusteeship. In addition, a quality inspection report of the product is required. If there are imported goods, a customs declaration form must be issued.

4. Different shopping malls have different fees. You have to negotiate this yourself, and even the same shopping mall charges different prices for different brands. Basic expenses include: warranty deposit (deposit), advertising promotion fees, anniversary sponsorship fees, management fees, water and electricity fees, telephone number registration fees...and other exorbitant taxes and miscellaneous taxes. Some shopping malls also have entry deposits.

5. In many shopping malls, especially shopping malls with good business, brands are vying to enter, so you have to give rebates to the investment personnel in these shopping malls. The nature of the rebates can be one-time or monthly. A reminder.