first of all, we should have a clear understanding of our own brand products, know the product concept, target consumers and potential consumers, understand the market demand of the target consumers related to our own products and the market situation of competing products, and understand the current consumption channels of the people, such as online or offline; Make a general positioning for the brand grade, whether it is high-end, mid-range or low-end.
2. Make clear the design style of products and the corporate image to be established, and formulate the CIS system;
to know what style your product takes, such as petty bourgeoisie, fashion, geek or quality first, the positioning of the product directly determines the positioning of the brand. After the brand concept is clarified, it is necessary to involve the brand logo and name it. This is a very important step. The brand name and logo are the most intuitive external manifestations of a brand, so we must ensure that we can quickly catch the public's attention and fit the product.
third, the preparation of funds and technology;
after the design, the brand should be invested with corresponding capital and technology, that is, the production and operation of the product.
fourth, formulate detailed and feasible marketing plans, and cooperate with product advertising, publicity and design promotion;
for a newly established brand, the early marketing is very important, especially the production of advertisements. A good advertising film and advertising language can successfully make a brand open the market quickly, and the way of advertising can also be selected in combination with its own target consumers. For more popular products, TV media can be selected for those with heavy funds, and new products with trends can be selected for online delivery. The more economical ways are subway passage posters, big V promotion and so on.
fifth, we should always pay attention to and consider the extension of the brand and set a good path for the future development of the brand.
Brand building is not only about the publicity in the early stage. After the brand has a certain popularity, it must be combined with the user experience of the product to consolidate the market position of the product. Users are very interested in the publicity, but if the product quality and user experience are poor, the brand will soon decline, so it is very important to maintain the brand in multiple dimensions. After the brand is built, it is necessary to slowly promote the brand culture, brand activities and the production of other products that can slowly expand the brand.