Cola haan, canstar sports, air Jordan, umbro
As a large international company, Nike's history of development and growth has always been legendary in the marketing industry since its establishment.
Whether it is celebrities, high-ranking officials or ordinary people, Nike seems to be taking a high-end route, but it seems to be able to meet the needs of ordinary people. Regardless of high or low, consumers seem to be equal to Nike.
Popular consumption and high-end enjoyment are the biggest feelings of Nike consumers. In the history of Nike's fortune, it is also the history of Nike's continuous development and growth, swallowing up other factories. From the end of the 20th century to the beginning of the 21st century, Nike successively acquired Cola Haan, Canstar Sports, Air Jordan, Umbro, etc. Now, these are all Nike brands.
Extended information
NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original meaning in English is the Greek goddess of victory, and its Chinese translation is Nike.
The Nike trademark pattern is a small hook. Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. Nike's pioneering air cushion technology brought a revolution to the sports world. Sports shoes manufactured using this technology can protect athletes' knees well and reduce the impact on the knees when they land during strenuous exercise.
On June 8, 2016, the "BrandZ Top 100 Most Valuable Brands in the World 2016" was announced, with Nike ranking 24th.
On September 8, 2016, Apple joined hands with Nike to officially launch the second-generation Apple Watch.
On March 15, 2017, the March 15 party was exposed. The Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball sneakers were found to have an incorrect description of the air cushion.
Football categories: Mercurial series, Tiempo Legend series, T90 series, CTR360 series, Nike classic "Silver Steel" series
Sub-brand: Jordan series
Derivatives Shoes: AW77 series
HTM series
Sports and leisure: AF-1 series
Baidu Encyclopedia: Nike