Designing a logo that is consistent with the brand image, highly recognizable and unique is a challenge, but if you work hard to think deeply and practice, you can create a wonderful logo through the following steps.

Defining corporate brand

As a designer, it is important to first understand the most important qualities of each company, including target customers, style direction, future development aspirations, etc. A full understanding of this basic information will give you more scientific and effective guidance for your logo design.

Looking for breakthrough points

Looking for inspiration and new ideas can be drawn from many fields, such as culture, art, history, and the natural world. Through extensive exploration, immersion in the present, and understanding of the details of life, more distinct and concise design ideas can be obtained.

Draft of design

Briefly describe the first draft of the design on the drawing paper, use a pen to describe the general composition, graphic combination, color and other core elements, as well as the basic direction of the design to write a fixed level or The possibilities are endless.

Digital Rendering

After the manuscript is completed, digital equipment is used for further conversion and setting editing. At this time, the original sketch needs to be repeatedly rendered and reviewed to remove impatience, add details, and enhance the overall artistic sense.

Calibration and precise cutting

In the process of designing a logo, it is necessary to strictly implement the initial idea and design positioning, and expand the basic elements, focusing on aesthetic considerations and in-depth analysis, in countless tiny details. Pay attention to details with discernment.

Finally, be careful not to be influenced by fashion trends when designing your logo, lest your work become outdated and lose value. Logo design needs to keep corporate culture and core features in mind, rather than temporary fashion trends. Every link needs to be closely connected and focused on practical significance. This is truly the foundation of a successful logo.

Zhonghui Design’s original logo design works

The above is the content provided by professional logo design-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), which has been deeply involved in the design industry for many years and has many designs. The case is for reference, I hope it will be helpful to everyone.