Origin of the name:

Beginning in 1930, the Mars family began to produce their second product, Snickers, named after their beloved horses.

The story behind:

In the UK and Ireland, the original name of Snickers was Marathon, and it was not until 1990 that it was changed to the international trade name of Snickers. For 18 months before the name change began, the words "Internationally known as Snickers" were printed on product packaging.

After the name change, Snickers (formerly Marathon) rose from ninth to third place in the UK chocolate bar sales rankings. However, the negative impact of the renamed Snickers is that the product name is very close to the British English word knickers for describing "underwear", which can easily lead to people's association.

Extended information:

Negative events

In January 2016, a German consumer ate Snickers chocolate after buying it plastic fragments and complained to Mars.

After investigation by Mars, it was discovered that the chocolate in question was traced to a factory in Veghel, the Netherlands, and that the plastic came from the protective cover used in the production process of the factory. Plastic fragments can cause suffocation, especially in small children, if they accidentally get stuck in the throat.

Reference: Baidu Encyclopedia-Snickers