Brand name: old beekeeper, a kind of intimate address given by China to a senior beekeeper, conveying kindness, trust and respect.
Brand Note: The old beekeeper gave up the popular English name and adopted the old phonetic notation "ㄌㄠㄈㄥㄋㄨㄥㄥㄥㄥㄥㄥㄥㄥㄥㄥㄥㄥㄥㄥ".
Brand symbol: the traditional image of ancient beekeepers in China. He is holding a beehive covered with honey, poised and confident, revealing the joy of harvest. It fully embodies the brand culture and connotation of the old beekeeper: simplicity, self-confidence, persistence and professionalism, which implies the firm confidence and will of the old beekeeper in Jiangxi to develop on the road of bee products. It expresses that the old beekeeper brings not only a product, but also a green and healthy life taste to the society and people.
Brand image: The quaint old beekeeper image is endowed with modern flavor at the same time. The logo of the old beekeeper adopts the expression form of German printmaking, and the packaging bottle adopts the design of coffee bottle which is very in line with the style of the old beekeeper (it is the first product in China market to package honey with coffee bottle). The brand image of the old beekeeper is a combination of China traditional culture and modern fashion. It is introverted without losing openness, professional without losing humanity. It has been widely recognized by consumers and design circles, and won a series of honors: the Bronze Award of the Hong Kong Design Biennale, the Silver Award of the China Star Design Competition, and the Nomination Award of the Judges of the 6th China Advertising Festival.