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What are the conditions for a good trademark?

Legal analysis: A good trademark has the following conditions: 1. Identification: a trademark is a distinctive sign; 2. Conveyability: the more distinctive the personality, the stronger the appeal of the visual expression, and the stimulating The deeper the degree; 3. Aesthetics: Trademarks should be concise, easy to read, and easy to remember, and should have concise and clear visual effects and appeal

Legal basis: "Trademark Law of the People's Republic of China and the People's Republic of China" 》Article 2 The Trademark Office of the Industrial and Commercial Administration Department of the State Council is responsible for the registration and management of trademarks nationwide. The industrial and commercial administration department of the State Council has established a Trademark Review and Adjudication Committee to handle trademark disputes.