With the rise of online shopping in recent years, e-commerce platforms have attracted more and more merchants. Among many e-commerce platforms, Tmall and JD.com, which have their own ultra-high traffic, have become the first choice for many merchants. But wanting to enter the Tmall and JD platforms is by no means a simple matter. So what are the trademark standards for entering Tmall and JD.com? The following will give you the answer:

Tmall requires registered trademarks to have a brand name and pay a fixed amount of deposit. The purpose is to ensure that merchants operate in accordance with Tmall rules and regulations and to ensure the legitimate rights and interests of consumers. , the detailed specifications are as follows:

A: Trademarks that have obtained the "Registered Trademark Certificate" (R trademark)

Operation of brand flagship stores and specialty stores: the deposit is 50,000 yuan;< /p>

Specialized store: The deposit is 100,000 yuan

B: Obtain the trademark (TM trademark) in the request stage of the "Trademark Acceptance Notice"

Operation of brand flagship store , Specialty store: The deposit for settlement is 100,000 yuan;

Specialty store: The deposit for settlement is 150,000 yuan

C: Unregistered trademarks are not accepted temporarily or the application has not obtained the trademark acceptance notice. Applications for trademark registration;

D: Applications for pure graphic trademark registration are not accepted.

For JD.com, the qualification requirements for merchants to enter JD.com are that the merchant’s registered capital is 500,000 yuan or more. In addition to seven company qualification certificates, cosmetics, food and other categories are also required to have corresponding certificates. Pre-license. "Trademark Certificate" is one of the certificates that merchants must provide. It accepts "Trademark Registration Certificate", "Trademark Acceptance Notice", or "Trademark Use License Authorization Letter".

1. The deposit paid by merchants entering JD Mall is: 10,000-100,000;

2. The registered trademark holder must be an enterprise, and applications from individuals or individual merchants are not accepted. ;

3. Applications for trademark registration with unregistered trademarks or applications that have not obtained a trademark acceptance notice are temporarily not accepted;

4. Applications for trademark registration with a "Trademark Acceptance Notice" are accepted. The application must be completed for 6 months;

5. Trademarks registered only as graphics (pure graphics) do not currently meet the entry standards of JD.com’s open channels. Pure text, numbers, English letters, three-dimensional, or the above elements are accepted. Application for trademark registration in any combination;

6. Opening a flagship store: it must be its own brand. If the merchant or the legal representative of the merchant is not the trademark holder of the brand, a certificate issued by the trademark registrant must be provided. An exclusive authorization letter;

7. When opening a specialty store and the seller acts as an agent for other people’s brands, the legal status of the brand’s trademark can be considered to have been successfully registered or an acceptance notice has been obtained, but documentation of authorization for trademark use must be provided;

8. For specialized stores, the legal status of registered brand trademarks can be considered as having been successfully registered or having received an acceptance notice.

The above are the trademark standards for Tmall and JD.com? Answers to related questions. Is it okay to buy a trademark and list it on Tmall? What should I pay attention to? From this point of view, whether you are settling in Tmall or JD.com, the "Trademark Registration Certificate" or "Trademark Registration Application" is a document that must be provided to settle in. From this we can also see the importance of registered trademarks, and generally speaking, merchants are required to have their own brands. For more information about trademark issues on Tmall and JD platforms, please feel free to consult a professional intellectual property consultant!