How to name a real estate agency?

With the rise of the current "house buying craze" and "house speculating craze", the real estate industry has also developed rapidly, and many companies have also begun to engage in real estate development. Idea, let me take you through it next.

Use common words in the industry

Different industries have different common words for naming. We can find that many real estate names include "apartment", "garden", "building", "square" ", "Building", "Garden" and other titles, such titles are called common names in place names. Place names are usually a combination of proper names and general names, which is a stipulation formed by social development. By analyzing some names, we can understand their basic functions. For example, the "Binjiang Business Building" has commercial and office functions as its main functions, which not only facilitates social use but also reflects the role of place names. Within the scope of current management regulations, there are dozens of general names used in fourteen sub-categories, such as "garden", "gardens", etc.; when the greening rate reaches 50, "garden" and "flower garden" can be used as general names; If the floor area ratio does not exceed 0.35, "villa" can be used as the general name; if the "building" is more than eight floors or the height is more than 24 meters, "building" can be used as the general name, etc.

Reflect cultural connotation

Give the company a name with cultural connotation. You want to give people a feeling of cultural taste and elegance. Feel. You can name them Chengjiang, Yueyong, Xiuzhu, Qianrun, Yuanjiang, Jianchun, or Yingjiabi, Lifangzhou, Zhujingjia, Qingweilin, Jintingdong, Chaohuiguo, etc. Only by paying attention to its humanistic connotation can we gain the upper hand and seize the commanding heights under the same competitive conditions. If the name is too vulgar, it will make people feel that it has poor taste and lacks class; if the name is elegant, it should be based on the type of city, the location, and the type of consumers it targets. Only in this way can we cater to consumer psychology and attract your attention.

Focus on integrating local cultural characteristics

Each industry has its own cultural characteristics. Real estate developers are divided into two categories: modern and traditional. They can be positioned according to different cities. For real estate development companies, choose company names that are in line with local cultural characteristics. There is a lot of place name culture contained in the names of real estate company buildings. There is a real estate in Minhang District named "Wisteria Garden". Near this property, there used to be an ancient wisteria in a small town called Wisteria Town, which is said to be hundreds of years old. Now this town has been forgotten and a large number of residential buildings have been built, giving it this name. This name not only has an elegant meaning, but also has a historical evolution, making it an ideal name.

Adopt homophonic naming method

Using this method of naming may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly, such as Yu Pinghan, a Shanghai boss. The name of the store is "Yu Liang Liang Pharmacy", which is phonetically homophoned with "have conscience", which makes the public feel the sincerity of the boss in doing business and not making illicit money.

Use a boastful naming method

Using a boastful naming method is mainly to realistically reflect the advantages of the trading company's reputation, product quality, etc. in the name of the real estate development company. Increase confidence in yourself, put pressure on your opponents, and give the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Society is that it is invincible like Jincheng Tangchi in the competition. The meaning of Shanghai Jingyi Glasses Trading Company is that the trading company can strive for excellence in all aspects. Taboos in naming real estate agency companies

1. Avoid using polyphonic words when naming real estate companies.

Using polyphonic characters in naming will bring great inconvenience to people just like using rare characters, and the meaning itself is not clear enough. Polyphonic names with two or more pronunciations are more likely to make people feel confused. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two readings: XING, HANG, SHENG, XING, CHONG, ZHONG, QIAN, XI Chao, ZHAO, etc.

Of course, we are not saying that polyphonic characters should never be used in names. But at least ensure that others can determine its pronunciation and not mispronounce it.

2. Avoid naming similar real estate companies.

It seems to be a common problem among Chinese people that they don’t see others’ good situations. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is "Bomi" and my name is "×MI". If you are "Yikang", I will call you "Xkang"; if you are "Seven Stars", then I will become "X Star". The above is still the same and similar method of gentleness and elegance.

3. Avoid naming your real estate company with bad intentions.

For example, you happen to be engaged in the manufacture and sale of cosmetics, so you have a whim. I want to register "Heroin" as a trademark and let consumers purchase it by name. Then you may enter the Trademark Office with excitement but come out disappointed! Because the word "heroin" has the same pronunciation and synonyms with drugs, which obviously violates the so-called principle of good customs and habits. Besides, the propaganda method is too poisonous! It harms both others and ourselves! Maybe you will reply: foreign famous brand perfume brands are more "poisonous", such as "opium" and "poison" POISON. Why do they log in through trademarks? Why are pretty girls in pink eager to try it? This can only be said to be because Eastern and Western countries have different customs and political styles. For example, nude swimming and nude sunbathing are allowed abroad, but in China, the relevant units will immediately judge that you "endanger moral decency" or "violate good customs", which means the same thing.

4. When naming a real estate company, avoid having vague meanings.

The meaning is obscure because the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.

5. Avoid using partial characters when naming real estate companies.

Trademark names are for consumers to call, and the popularity of the wording should be taken into consideration. However, it is regrettable that some trademarks also have some very serious problems in the wording used in naming. A certain soy protein powder factory named its soy protein powder, instant soy milk products and other products "Gang Feng" as a trademark. Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.

6. Avoid using unlucky words when naming a real estate company.

Unlucky meanings are a taboo in commercial naming. Because it not only gives the owner of the name a bad association, but more importantly, it will affect other people's acceptance of the subject, whether the subject is a person, a company, or a commodity, and even politics will be affected. On February 18, 1987, the "Reference Information" reprinted a message titled "To seek good fortune, the Hong Kong Governor rectifies his name": "The Hong Kong government and London announced at the time that the 27th Governor of Hong Kong, Sir Wei Dewei, changed his name to Wilson Wei. He will arrive in Hong Kong on the afternoon of April 19 to take up his new post. He will be accompanied by his wife and 18-year-old son. The new Governor, who will turn 52 on Valentine's Day, has been pronounced "Wei Dewei" in Mandarin, which has been adopted by many Hong Kong people. Criticism of the wrong name change: Wei and Wei are two ghosts, and the homophonic sound of Wei is dangerous and symbolizes unlucky. The new Hong Kong governor decided to adopt the name change suggestion based on the opinions provided by the Hong Kong government. The spokesperson of the Hong Kong government explained that the above-mentioned new name was mainly Cantonese. The pronunciation is closer to his English name. The name Wei Yixin represents trust and protection, and Yi means energy. "It is incredible that an unlucky name is related to people's acceptance of an official. It can be seen that. The impact is huge.

The auspicious name of the real estate agency

COSCO Real Estate Company

Hongmao Real Estate Company

Hongji Real Estate Company

Tianyu Shengtai Real Estate Company

Manjia Real Estate Company

Waisha Real Estate Company

Hongyang Real Estate Company

Yuhong Real Estate Company

Wanmei Real Estate Company

Longhu Xinxi Real Estate Company

Changhong Real Estate Company