Nike was formerly known as Le Cordon Bleu Sporting Goods Company. In 1971, Phil Knight, the founder of Le Cordon Bleu Sporting Goods, decided to change the company's name in order to expand its Asian market and improve the company's image. Employee Jeff Johnson met Nike, the goddess of victory in ancient Greek legend, in a dream. The goddess in the dream inspired him, so he proposed Nike as the new name of Le Cordon Bleu, and Le Cordon Bleu officially changed its name to Le Cordon Bleu. Nike Inc.

Nike was formerly the Le Cordon Bleu Sporting Goods Company. In 1971, Phil Knight, the founder of Le Cordon Bleu Sporting Goods, decided to change the company's name in order to expand its Asian market and improve the company's image. Employee Jeff Johnson met Nike, the goddess of victory in ancient Greek legend, in a dream. The goddess in the dream inspired him, so he proposed Nike as the new name of Le Cordon Bleu, and Le Cordon Bleu officially changed its name to Le Cordon Bleu. Nike Inc.

The famous hook-shaped graphic of the Nike trademark was purchased by Nike from an Atlanta design student for $35. The hook-shaped graphics that people see now are much smaller than the original ones, but they express a stronger sense of speed and excitement.