Trademark is a non-renewable resource. For a trademark, if someone else has already registered it, you cannot register it if you want to. For a category, the trademark name is unique. Why is it becoming more and more difficult to register a trademark now? In fact, as a resource, trademarks are scarce. Taking Chinese trademarks as an example, the number of valid registered trademarks in our country currently exceeds 10 million, which is close to the limit of trademark wording. However, most trademark applicants have similar cognitions and ways of thinking about trademark naming. Especially in popular industrial fields, the probability of thinking of the same name is very high, which is also one of the important reasons for trademark rejection. These rules for trademark naming are very important. Therefore, in order for a trademark name to successfully pass the review, it must comply with the relevant provisions of the Trademark Law. In order to be able to distinguish it from a registered trademark and effectively avoid the situation of identical or similar trademarks, the trademark applicant needs to think carefully in the naming process. The following is a brief introduction to several naming rules that you need to know when naming trademarks:

Try to avoid common words. As mentioned above, there are more than 10 million valid trademark registrations in our country. If you don’t think carefully when naming, but use Relatively common public words are registered as names, resulting in a very high overlap rate of trademark names. Therefore, when choosing a name, you need to have a certain understanding of the daily use of words, and achieve a certain degree of originality and uniqueness based on its significance.

Do not use banned words. my country’s Trademark Law clearly stipulates several situations in which the use of trademarks is prohibited. Names such as the national flag, national emblem, national anthem, etc. are the same or similar; are ethnically discriminatory; or are simply Those that directly express the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods cannot be registered as trademarks.

Add words to change the original meaning. Some customers find out that someone else has preemptively registered a trademark name after they have thought of it or are already using it, but they are unwilling to give up the trademark. At this time, the best way is to add words with significant meaning before and after the original name, or to replace some words in the original trademark, which can make the overall meaning of the Chinese trademark significantly different.