As a college student, I have shouldered social responsibilities and have to make plans for my future. Only with ideals can there be hope. When you have a good idea for your future, you might as well put it into action. So how do we write a plan? The following is the "College Student Innovation and Entrepreneurship Project Plan Sample" compiled by me for your reference only. You are welcome to read it. Sample of Innovation and Entrepreneurship Project Plan for College Students 1

1. Abstract

College students have sufficient spare time, relatively strong ability to accept new things, and are no strangers to network applications, so they start Starting an online store is not difficult. In recent years, C2C websites such as xx have developed rapidly. They also provide personal online store platforms, and many of them are provided for free, which makes it more convenient for college students to open stores online. It can be said that opening an online store has become a shortcut for college students to start their own business.

With the development of society, the younger generation represented by college students have begun to frequently search for their favorite products on the Internet. Online shopping has become a new trend around the world. However, in the domestic market, most online stores are in the form of small street stalls, and there are few unique overall marketing stores targeting a specific group, especially the college student group who have always been at the forefront of fashion. Therefore, creating some humanized and interesting creative products for customers, making the products vivid and making customers feel warm will not only increase customers' goodwill towards us, but also allow our college students' innovative abilities to be exercised and affirmed.

2. Project Introduction

1. The purpose of the online store

Survive with integrity and develop with service. Credit is the most important thing when opening an online store. Only good credit can win the trust of consumers and enable an online store to survive for a long time. Nowadays, the competition in online stores is very fierce. In addition to attracting buyers with high-quality and low-priced products, you must also provide enthusiastic and patient services. Only in this way can your online store stand out among many stores and make your online store stand out. There is better development.

2. Online store goals

Customers’ needs are our satisfaction. This online store will start from an ordinary store on Taobao, and it will take one year to accumulate a certain degree of credit, and at the same time establish a certain degree of popularity and brand image. With credibility, popularity and brand image, the number of views of the online store will increase exponentially, thereby increasing the transaction volume. Once you have a certain amount of capital, you can appropriately expand the scale of your online store and increase the number and types of products.

3. Innovation-based

Innovation is the unique cognitive and practical ability of human beings, an advanced expression of human subjective initiative, and an inexhaustible driving force for national progress and social development. If a nation wants to be at the forefront of the times, it must never be without innovative thinking or stop all kinds of innovations. Innovation plays an important role in research in the fields of economy, technology, sociology and architecture, and the same applies to our entrepreneurial plan

3. Market analysis

1. Market potential: The Internet is popular, and people who use the Internet now are generally people between 18 and 40 years old. They choose to shop online to save time in going to stores, so I think selling online is a good way.

2. Competitors: There are many daily necessities on the market and competition is fierce. Many of these brands occupy the vast majority of the market, and each brand product has its own characteristics and stable sales volume, so we need to find another market, and creativity is not available to everyone. Creativity has a sense of freshness and makes people feel a burst of thinking, so it is a good idea to use creativity to attract attention.

3. Characteristics of consumer demand. Since people who surf the Internet are generally young people, their demand for supplies is fashionable and individual. They like to be new and unique, and the price they can generally accept is low price.

4. Industry Analysis

Opening an online store has low cost requirements, it takes up less funds, and basically does not require expenditures on water, electricity, management fees, etc.; this solves the problem College students do not have the problem of starting a business capital; the online store operation method is flexible and is basically not limited by time, region and other factors. As long as there is time and access to the Internet, it can operate normally, and it can open a store with only a small amount of inventory, so it can also be changed to other operations at any time. Commodities; the customer range of online stores is very wide. Anyone who surfs the Internet is likely to become a viewer and buyer of commodities. This range can be netizens across the country, or even netizens around the world. The above are also the advantages of opening a store and starting a business online.

V. Marketing

1. Main business: Mainly focusing on retail sales and group buying business. At the same time, they are classified according to different shelf times to facilitate customers to better Find the products you need corresponding to the season.

2. Affiliated business. Offline order business: receive offline batch orders, register new Taobao users in a unified manner, take orders in batches, and provide door-to-door delivery services;

3. Online store operation model

(1) In/delivery mode: The buyer takes a photo of the item and pays → we submit the order and ship → the buyer confirms receipt → confirms the transaction is completed.

(2) Online customer service management: We have arranged fixed personnel for Wangwang duty in each time period. For every customer who visits our store, regardless of whether he can eventually purchase our products, we will do our best to provide meticulous service. In addition, for each member, we will arrange time to become familiar with the products sold in the store, and strive to treat every buyer with the most professional and kind service. Specifically, our main purpose of setting up online customer service is to:

a. Guide first-time online buyers, help them relieve their psychological concerns about online shopping, and guide the entire purchase process, from taking photos of goods to passing through Alipay payment and so on.

b. Introduce the products of the store, including mutual promotion of similar products; main promotion of main products, etc.

c. Due to the particularity of the apparel industry, temporary color shortages are often encountered. This requires customer service to communicate well with buyers and make adjustments.

(3) Promotion strategy: First, friend promotion: We can promote our store through surrounding friends to increase the click-through rate of our store and get good sales of our products. Second, advertising: We can post online so that people online can see our store address and visit our store. Third, use the media: We can use the media to promote our products, increase product visibility, and highlight the features of our products.

(4) Promotional strategy

a. In the early stages of opening a store, promotions such as "free shipping", "discounts", and "gifts with purchase" can be carried out to attract customers.

b. During various festivals every year (such as May Day, National Day, Christmas, New Year's Day, etc.), we carry out some promotional activities suitable for our customers, such as "get free when you spend more" and "reduce when you spend more" etc. to increase trading volume.

c. Carry out some promotional activities when the store's credit rating increases, such as "free shipping for diamonds", "discounts for diamonds", etc.

6. Management Team

The online store has two online customer service personnel every day, and the team members are on duty at different times.

The online store has: one manager , whose responsibilities are the overall management of the store, product selection, marketing and business contact; a customer service supervisor, whose responsibilities are to master the supplier's inventory information, manage the punctuality and service attitude of ordinary customer service personnel, and supervise online transaction operations; A financial manager, whose responsibility is to record the online store's management expenses, initial investment, purchase expenses and other accounts, and report monthly liquidity status and online store profit and loss.

In extraordinary times, recruit students. High-quality part-time college students from nearby cities are mainly responsible for business promotion and product management activities during peak seasons when staffing is needed. They can also join as secondary agents.

7. Financial Analysis

The built-in order details table can clearly reflect the status of all orders, including consignee, quantity of goods, payment, shipping location, and delivery method. , delivery order number, shipping fee, etc. Then, in the records of goods sold through Taobao, there is clearer order sales information, including the order number, the buyer's specific information, the buyer's actual payment amount, and the buyer's general information about the goods purchased.

8. Funding requirements

1. Initial investment: The investment (in the first year) is mainly Taobao consumer protection service deposit, agency sales franchise fee (or pre-deposit), publicity and promotion Fees, etc., and a certain amount of working capital is required for logistics and distribution.

2. The second phase of investment: During this phase, the business volume will expand significantly, and more working capital will be needed for purchasing, shipping, etc., and employees will be hired when necessary.

3. Other costs: 50 yuan/month; value-added services and marketing tool software: 100 yuan/month; creative supplies production, processing, experimentation, etc.

9. Withdrawal of funds

1. Sale: Sale includes two forms: sale and equity repurchase.

2. Bankruptcy liquidation: establish a liquidation team, notify creditors to declare their claims, convene a creditors meeting, confirm the bankruptcy property, and confirm the bankruptcy claims.

10. Risk Analysis

Labor costs: Online store management seems to be very free in terms of time, but in fact it is not as relaxed as going to work. Unless you reach the championship level, you can easily hire customer service staff to take care of the store owner. More small and medium-sized online store sellers whose profits are not enough to support the salary of customer service can only do it themselves, from purchasing, taking photos, loading, sales, express delivery, after-sales and other one-stop work is completed by themselves.

Product quality: Describe the characteristics and quality of the product in detail. Maybe the online store seller is satisfied with the quality of the product, but the assessment of quality is really a matter of opinion. Maybe, a small thread will feel like poor quality to some people. Consumers who come to online stores to shop mostly pursue high quality and low prices. Products worth tens of yuan will sometimes be compared with those worth hundreds of yuan.

Supply risk: You may be able to find unique sources of goods, network channels, and get high-quality and low-priced goods. However, if the goods sold are catching up with the peak sales season, is the supply guaranteed? How to deal with out-of-stock, out-of-code, etc. situations, no replenishment, unclear inventory, when the goods will be available, and whether you can answer questions fluently and explain thoroughly. Sufficient and stable supply of goods is the foundation of every online store seller's operation. With fierce competition for channels, anything can happen. It is very important to make adequate preparations, control inventory in a timely manner, and stabilize the supply of goods.

Cost risks: Packaging, Internet fees, electricity bills, etc. are just basic expenses. If the seller pays attention to marketing details, some additional packaging costs will come up. When a small store first opens, it always has to rack its brains for promotion. There are many online store promotion products, and as long as you are willing to spend money, you can try them all.

Logistics risks: This point cannot be ignored. But have we ever thought about whether the customer received the item within a few days after purchasing it, whether the item was damaged or lost, and whether the result achieved the customer's expectation?

Transportation risks: Some fragile and valuable items require caution in packaging and express delivery options. If fragile items are damaged during transportation, express delivery will not compensate. Express delivery risk is also a common risk in China, because during the delivery process of goods, the express company may make mistakes, causing the goods to be damaged or lost. This requires patient communication between store owners and buyers to avoid affecting the reputation of the online store due to express delivery delays or damaged goods.

Evaluate risks: When preparing to get involved in online store entrepreneurship, it is necessary to first understand and analyze the industry. Are the mental, physical, and communication skills suitable for this circle? It also requires careful thinking. As long as the risk analysis is done well enough, these risks can be avoided.

11. Conclusion

Creative online stores have a broad future, are easy to manage, and have low risks. However, they have high requirements on the personal ability of entrepreneurs, and the sales targets cannot be popular. But thinking from the perspective of a college student, there is still considerable income, and it can be regarded as a way for young people to start a business. Sample 2 of Innovation and Entrepreneurship Project Plan for College Students

The breeze in spring, the coolness in summer, the romance in autumn, the warm sunshine in winter, are happy times all year round. We can see DIY cake baking stores in Shanghai and Nanjing. The warm decoration style, delicious baked bread, delicious cakes, and the aroma permeate the surroundings, making people feel happy.

With the development of the economy, fierce competition is inevitable. "Irritability" and "depression" have become words that people often talk about; at the same time, today's children lack hands-on skills. Opportunities for practice; in addition, the mentality of "seeking differences" occupies an indispensable position among the public, especially young students. Making a unique cake, biscuit and other food is an extraordinary hands-on process and has huge potential among petty bourgeoisie, children and students! Therefore, in order to relieve the pressure of fierce competition, provide children with the conditions to do it themselves, and give young people a unique enjoyment, our "DIY Food Startup Store" came into being. Considering the fact that our college students are short of funds, we will start from a simple "DIY cake shop", build our own brand, gradually expand our own industry, and create an urban typhoon shelter.

The DIY bakery shop not only provides delicious food, but also DIY cakes for people in love to share, whether they are two people visiting the store together, or one of them wants to give a surprise to the other half , you can create an exclusive love cake with the help of a baking master to express your love with your heart. At the same time, you can also feel the happiness and joy brought by baking with your heart.

DIY activities attract not only adults, but also children. In kindergarten, children complete their own products under the guidance of baking masters, feeling both accomplished and happy. . The bakery also provides two types of DIY biscuits for children. Customers can use their imagination in the store or take them home with their families to create their own biscuit works and bake their own happy taste.

1. Team Introduction

General Manager: xxx;

Financial Officer: xxx;

Market Analysis Investigator: xxx;

Data collector: xxx.

2. Plan Summary

With the development of the economy, fierce competition is inevitable, and "irritable" and "depressed" have become words that people often talk about; At the same time, today's children lack opportunities for hands-on practice; in addition, the mentality of "seeking for differences" occupies an indispensable position among the public, especially young students. Making a unique cake, biscuit and other food is an extraordinary hands-on process, which has huge potential among petty bourgeoisie, children and students!

Therefore, in order to alleviate the pressure of fierce competition, provide children with the conditions to do it themselves, and give young people a unique enjoyment, our "DIY Food Startup Store" came into being. Considering the fact that our college students are short of funds, we will start from a simple "DIY cake shop", build our own brand, and gradually expand our industry. Build an urban typhoon shelter!

3. Funds and transfer forms

1. Fixed assets (this investment is a small-scale investment in advance): about RMB 700,000 (excluding factory buildings and pressure boilers (2T) and Transportation);

2. Working capital;

3. Preparatory funds;

4. Marketing expenses;

5 , reserve fund.

Transfer form: exclusive implementation license; general implementation license, etc.

IV. Main tasks and steps

(1) Preparation and establishment of the enterprise, from preparation to trial production, takes 3-6 months.

(2) Funds, personnel, etc. can be invested in installments and batches. From small expansion to gradual development. Principle: Sales gradually increase, funds are gradually invested, factories are gradually expanded, equipment is gradually increased, and personnel are gradually increased.

(3) Issues that should be paid attention to when doing marketing (suggestions)

1. First introduce wontons or wonton noodles.

2. You can adopt a marketing method that uses multiple channels (including e-commerce) and do a good job in promotion. Aim to reach the break-even point as quickly as possible. Integrate all resources and distribution systems into mainstream channels as soon as possible.

3. Enter leading stores as soon as possible, drive secondary stores, and coordinate with agents. And continue to gradually expand to form a sales network, and segment channels and markets.

4. Gradually promote the market and expand market share (share).

5. Gradually establish the brand and corporate image.

6. Further understand the market segmentation, expand and deepen it, and launch new products in a timely manner.

5. Benefit analysis of instant wontons and others (taste, specifications, selling price)

A. Make your own market production and operation of instant wontons (daily production of about 6 tons):

Annual output: 10.8 million bowls/box (300 working days);

Annual output value: RMB 27.864 million;

Annual net profit: RMB 6.912 million;

Net profit margin (comprehensive): 25;

Taste and specifications:

Taste: customized by the company, with a variety of flavors available.

Note: The above are all in bowls (total net content is about 160 grams) and boxes (total net content is about 160 grams).

Bowls are packed in 12 bowls per box; boxes are packed in 30 boxes per box. Products with other flavors and specifications can be developed according to circumstances.

Reference selling price (wholesale price for large and medium-sized supermarkets): 2.92 yuan/bowl and 2.24 yuan/box.

B. Produce and operate wonton noodles for your own market (about 12 tons per day):

Annual output: 21.6 million bowls (bags) (300 working days);

Annual output value: RMB 51.516 million;

Annual net profit: RMB 15.444 million;

Net profit rate (comprehensive): 30;

Taste Specifications:

Taste: customized by the company.

Note: The above are all in bowls (total net content is about 145 grams) and bags (total net content is about 160 grams).

Bowls are packed in 12 bowls per box; bags are packed in 20 bags per box. Products in various flavors and specifications can be developed according to the situation.

Reference selling price (wholesale price for large and medium-sized supermarkets) is 2.72 yuan/bowl and 2.05 yuan/bag.

Another note: Equipment situation

1. Refrigeration equipment;

2. Air-conditioning and refrigeration equipment in key workshops (investment can be reduced as appropriate);

3. Noodle making equipment (investment can be reduced as appropriate);

4. Stuffing equipment;

5. Packaging equipment;

6. Ripening and Sterilization equipment;

7. Soup equipment;

8. Other equipment and tools.

6. Risk prediction

This project belongs to the high-tech modern food engineering. Features: long research and development period, high technical content, and long self-protection period. In particular, the advantage of the fresh and wet type makes it more difficult to imitate, counterfeit and counterfeit, thus maintaining strong competitiveness.

Conclusion: The investment in fixed assets is small, the risk is small, the rate of return is large, and the market prospects are broad. There are few competitors, results are achieved quickly, and it is easy to form a monopolized technology, monopolized market, and monopolized profits. This is a favorable situation.

7. Ideas for the development of patented products

1. An enterprise can start and develop as soon as possible and remain invincible, which cannot be separated from four elements. That is: marketing, capital, technology, and team to form a platform and guarantee for corporate entrepreneurship and development. When you have the resources, you should also highlight the word "fast" and capture the market quickly to avoid unnecessary competition and consumption.

2. The above-mentioned products are aimed at mid-range consumer groups. Faced with the current market conditions in domestic cities, it is a wise move to position its products as hardcover, high-quality, and medium-priced.

3. It is advisable to adopt the strategy of placing multiple eggs in multiple baskets. Diversify its product varieties, specifications, flavors, etc., thereby forming a strong market impact and obtaining huge profit returns.

4. This product belongs to a series of products, which can be divided into brewing and cooking. Enterprises can determine the taste, specifications, business methods and production scale of their products according to their own circumstances. This project can produce industrial supporting products and wholesale them to companies that produce instant noodles. In addition, fresh vegetables or broth, meatballs, meat slices, fish balls, etc. can be packaged together with it, which increases nutrition, improves product quality, and the cost is not high. It’s truly delicious and visible. Sample 3 of Innovation and Entrepreneurship Project Plan for College Students

1. Market Analysis

For a long time, due to the low living standards of domestic residents, "kitchens" and "bathrooms" are the main service targets. The consumption of small household appliances is very small. According to statistics, the current average number of small household appliances owned by domestic urban households is only three or four types, while the statistics in European and American countries are as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create amazing market momentum. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.

Currently there are only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bath heaters in the country. Domestic sales in 20xx were estimated at 4 million units, 5.5 million units in 20xx, and 7 million units in 20xx, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15%, and domestic consumers’ recognition of bathroom heaters reaches 82%, indicating a huge market space. Bath heaters have an absolute advantage in bathroom heating equipment. Among them, xx bathroom heaters had annual sales of 260 million yuan in 20xx, ranking first in market share. At present, most of the manufacturers that produce bath heaters and heaters are concentrated in the xx area, but most of them are small factories, most of which are imitations or OEMs, and their independent research and development capabilities are not strong.

In the Yangtze River Basin of my country, most residences do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product and the market potential is huge. Compared with the bathroom heater and heater market, the sales market of this product is at least 500 million to 1 billion yuan. We can completely take advantage of our patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

2. Our goal

Our goal is to produce samples and enter the market in 20xx, develop 10-15 agents at the prefecture level and above, with sales of 2 million Yuan or more, sales will reach 5 million in 20xx, and sales will reach 20 million in 20xx, with profit margins maintained at 30--50.

3. Use of funds

Since this product has never been on the market before, the initial sample trial production, mold development and other expenses will be relatively large, estimated at 100,000-150,000 yuan;

Various certifications, licenses, trademarks: 50,000 yuan;

Company establishment, purchase of relevant office supplies, personnel recruitment, company website, etc.: 100,000 yuan;

Rent, water and electricity expenses, staff salary: 150,000 yuan;

Participation in exhibitions, advertising fees: 100,000 yuan;

Small batch production cost: 200,000--250,000 yuan;

Working capital: 200,000 yuan.

Total: 1 million yuan

IV. Product cost and profit analysis

In order to save costs and reduce investment risks, the initial small batch production is outsourced. Mainly, we do not purchase production equipment for the time being. This product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, and sealing ring. Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the dry-burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest are plastic parts, priced at 15 yuan. In addition, product packaging, wiring screws, freight, etc., the total cost is 40 yuan. Below. The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. It is estimated that the investment can be recovered and a slight profit will be made in two years.

5. Sales Prospects

At present, there are no similar products on the market, and there is little pressure on product sales. It is recommended to use the existing sales network of electrical appliance wholesalers in various places for agency sales. We have contacted many merchants and have initially reached sales intentions.

6. Cooperation plan

This patent project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation method shall be negotiated and agreed upon by both parties.

7. Raw material supply plan

Outsourced production is possible, no special requirements.

8. The future of this project

Since this product is easy to manufacture and the threshold is not high, it is inevitable that it will be copied. In addition to strengthening anti-counterfeiting efforts, continuous product upgrading is also a necessary means to expand the market. At present, we have developed two samples and are preparing to launch 3-5 new products next year. With the upgrading of products, we will be able to firmly establish ourselves in the market. Sample 4 of Innovation and Entrepreneurship Project Plan for College Students

Dessert snack food has always been the favorite of female friends, so it would be a good choice to open a cake shop in a female gathering area and also sell birthday cakes. , as long as you make your own characteristics, you will definitely be loved by your friends.

1. Overview of the cake shop

1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like xx.

3. Our store requires 95,000 yuan in start-up capital.

2. Business objectives

Due to its geographical location on the trade street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened. If you want to open up the market, you must We will work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

3. Market Analysis

1. Customer source: Our store’s target customers include: general consumers who go to the Trade Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many xx chain cake shops such as xx. So the competition is huge.

4. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You should take advantage of the time when there are few people in the store and sneak over to discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competition strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”

4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect.

6. The cake shop can open a special leisure area and set up many unique seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After many investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss x in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and drinks. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.

11. The food industry has special job skill requirements: employees must hold a "health certificate."

5. Financial estimate

Start-up assets: approximately 95,000 yuan.

Equipment investment:

1. The rent is 5,000 yuan;

2. The facade decoration is about 2,000 yuan (including store decoration and light boxes);

3. The investment in shelves and sales tables is about 1,500 yuan;

4. The same clothing for employees (2 people) costs 500 yuan;

5. The largest investment in machinery and equipment: 8 Ten thousand yuan (including a full set of equipment for making cakes)

6. The first purchase payment: flour, butter and other raw materials, about 6,000 yuan.

7. Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

8. Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

9. Product cost: around 30, about 5,000 yuan.

Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.

10. Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

6. Analysis of Risks and Constraints

Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more money. Financial and material resources and "gimmicks" are used to attract customers.