The influence and function of advertising are as follows:

1. Communicate production and marketing information and promote product sales

Today’s market economic system is based on a global society On the basis of large-scale production, information is a necessary condition for the survival and development of enterprises. Enterprises must make consumers understand relevant product information in order to gain the opportunity to be selected. Advertising communicates the connections between production and production, production and circulation, production and consumption, circulation and consumption through information dissemination, and has become an indispensable information channel for enterprises.

2. Shape brand personality and increase product value

Advertising itself cannot change the quality of the product, but it can enhance the value of the product in the minds of consumers by creating a unique brand personality. . Today, with increasingly fierce market competition and highly homogeneous products, branding has increasingly become an important means of competition for businesses, and advertising is the most powerful means of shaping brand personality. It makes the same goods have distinctive characteristics and brand image.

3. Reduce marketing costs and stimulate competitive vitality

Advertising promotes competition among enterprises and supports mass production. In terms of sales, it accelerates capital turnover, thereby lowering retail prices without affecting retail merchants' profits. On the production side, this is one factor that makes mass production possible.

Extended information:

Characteristics of advertising

1. Advertising is a communication tool that combines the information of a certain product with the product. Production or business organizations (advertisers) transmit to a group of users and consumers;

2. Advertising requires payment;

3. The communication activities carried out by advertising are persuasive ;

4. Advertising is purposeful, planned, and continuous;

5. Advertising is not only beneficial to advertisers, but also beneficial to the target audience. It can make users and Consumers get useful information.

Reference material: Baidu Encyclopedia-Advertising