There are many idle trademarks on the market at present. To sum up the reasons, some companies idle their trademarks after they are approved for registration, thus not playing their due role. However, some companies that want to register a trademark have never been able to register a trademark because they are unwilling to expend energy in preparing application materials or spend nearly a year waiting for approval. Therefore, by publicizing the relevant regulations and procedures for trademark transfer, trademark transfer not only promotes corporate brand creation, but also helps companies revitalize their assets.

The so-called trademark transfer refers to an act in which the trademark registrant transfers the exclusive right of the trademark to another party in accordance with legal procedures during the validity period of the registered trademark. So, how do companies transfer trademarks? What procedures are required?

1. Verify the transferor’s trademark information. Before signing a contract, you should check whether there are any problems with the trademark. The trademark transferee should check the China Trademark Network to conduct a comprehensive search of the trademark.

2. Shuangfa signs a trademark transfer contract. The contract needs to indicate the details of the transferred trademark, the fee for transferring the trademark, and the effective date of the contract, and needs to be signed and sealed by both parties.

3. Submission of trademark transfer materials. Submit the trademark transfer application information and supporting documents, trademark transfer application form, and a copy of the trademark transferee's business license to the Trademark Office.

4. Wait for the Trademark Office’s reply. After receiving the applications from the trademark transferor and transferee, the Trademark Office will issue a trademark transfer approval certificate to both parties within 6 to 8 months. The date marked on the certificate is the effective date of the trademark transfer.

In addition to the question of how to transfer a trademark, we should also learn to judge the value of the trademark before transferring the trademark:

1. Look at the trademark application time

The earlier a trademark application is filed, the higher its value. The earlier an "old trademark" is registered, the longer it has been used and its popularity will be higher. "Old trademarks" are "more popular as they get older".

2. Look at the goods and service categories of the trademark

The goods and service categories of the trademark are divided into 45 categories, including popular categories and unpopular categories. Generally speaking, trademarks in popular categories are difficult to successfully register due to the large number of registrations, so the value of such trademarks is relatively higher. For example: Category 25 (clothing, shoes and hats), Category 30 (convenient food), Category 3 (daily chemicals), Category 9 (electronic computers), Category 20 (furniture), Category 35 (advertising sales) wait.

3. Look at the product items in the group

In the past, when registering a trademark, in order to "spend less and do more", they would try to expand the scope of the trademark group and reduce the number of product items. . Although such trademarks have a wide range of groups, they have relatively few product items, and the price-performance ratio of the trademarks is not high. Therefore, it is recommended that you choose those trademarks with a large number of groups and product items.

4. Look at the term of the exclusive right of a trademark

The term of the exclusive right of a trademark is ten years. After expiration, the applicant can continue to obtain the exclusive right of the trademark through renewal. Therefore, the longer the trademark exclusive rights are, the higher its value will be. After all, no one wants to spend money to buy a trademark and then have to spend money to renew it immediately.

Issues about trademark transfer are very complex. If you want to handle these matters well, it is best to find a professional third-party trademark agency platform, such as Bajie Trademark Transfer Platform, to assist. Bajie is deeply committed to professionalism and quality services. Taking intellectual property protection as the entry point, Bajie focuses on cultivating high-tech enterprise incubation, specialized new enterprise guidance, and IPO intellectual property layout planning for scientific and technological enterprises. Through scientific and technological research and development of Internet tools, it builds high-tech achievement transformation and High-quality intellectual property trading service platform. Enterprise trademark transfer Trademark transfer process