It has been called royal articles by the British royal family twice.
Next is copying.
BURBERRY is a British national treasure brand, which was founded by Thomas BURBERRY, a British youth who was only 2 1 year old at that time. /kloc-For over 0/00 years, Burberry has become the brand that best represents British temperament. In the early days, Burberry only provided outdoor and military uniforms. 1880, Thomas Burberry invented a waterproof and breathable fabric "gabardine", 1888 obtained a patent to design and manufacture raincoats for British officers at that time. Later, King Edward VII ordered Burberry to be a kind of British military uniform. 19 1 1 year, Burberry became famous again for providing travel clothes for Ronald Amunden, the first traveler who conquered the Antarctic.
The windbreaker designed by Burberry 1890 has always been an enduring trend. After World War I, Burberry trench coat became the favorite of many celebrities, including Audrey Hepburn, North Africa's spy hero humphrey bogart and heroine Ingrid Bergman. The knight trademark created by Burberry brand at 190 1 has become a household name.
Secondly, of course, I have to mention that the Burberry plaid "nova" created by 1924, with beige background, red, camel, black and white plaid, has also become a classic representative pattern of Burberry. This plaid pattern first appeared on the lining of Burberry windbreaker, and after it was registered as a trademark in 1967, it was more widely used in other products of Burberry, such as umbrellas and suitcases.
BURBERRY has always been deeply loved by the royal family, and became a royal brand in 1955 and 1989 respectively. 1997 Due to the change of management and the joining of the current CEO Rose Marie Bravo, Burberry's direction has changed, from mainly providing clothes for the royal family and elderly celebrities to multi-level guests, and further expanding the guest network.
In 200 1 year, under the leadership of creative director christopher bailey, Burberry launched Prorsum senior men's and women's wear series, which not only injected new elements into classic dry and wet jackets and plaid patterns, but also established a new fashionable image for the brand and washed away the old image.
In addition, when Burberry Check added new colors-black and red plaid, supermodels Kate Moss and stella tennant were found wearing Burberry Check to take hard photos, which also revived Burberry, which was once at a low brand tide, and its sales doubled, becoming the highest year in a hundred years.
In 2003, Burberry launched a new collection named after its founder, Thomas BURBERRY, which provided younger and more timely light clothes and further promoted the brand to young tasters.
Burberry is deeply loved by Asians, especially by Japanese. In view of the attraction and fierce demand of the Japanese market, Burberry made Japan produce Burberry blue label and black label series with bright colors, younger and cheaper, which were designed locally. Its products are only sold in Japan, and even Britain, as its headquarters, cannot set up retail services of these two brands.
Unlike BURBERRY London, which is calm and heavy, BURBERRY blue label gives people the feeling of lightness and simplicity, so many girls also love blue label and black label products.
◆ BURBERRY brand documents:
Chinese name: Burberry, also translated: Burberry, Burberry.
English name: BURBERRY
Country: UK
Company headquarters: London, England
Year of establishment: 1856
Founder: Thomas Burberry
Product series: men's wear, women's wear, children's wear, ladies' perfume, men's perfume, accessories and glasses.
Design style: British classics
Current designer: christopher bailey, 200 1 till now.
◆ Burberry official website:
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