Zhonghui Design (professional logo design company) answers:

Designing a good logo can make the brand or company more recognizable and impressive. Therefore, when designing a logo, Some basic principles need to be followed.

The following is how to design a logo pattern:

1. Simple and easy to understand

Simple and intuitive design language helps consumers form memories during quick browsing point. There is no need for too many elements, the theme is carefully grasped, and the pen is used innovatively to clearly convey the information and theme positioning. Having a high-quality, eye-catching and clarifying trademark will give you a unique perspective.

2. In line with brand positioning

Logo is the visual direction of the brand, embodies the brand image and value orientation, and must be consistent with the brand positioning. A suitable logo style should capture the brand's characteristics, have a clear theme, and express the entire brand image and identity.

3. Highlight individual attributes

Brand and corporate culture should be highlighted, chain stores must have unified logos, and store numbers should be simplified and standardized. In this way, when people see your logo, they will know what kind of customers your brand and company attract.

4. Color matching

Appropriate colors can add a distinct image and impression to the brand, as well as emotional meaning and emotional guidance. Common combinations include using complementary colors, analogous colors, and single colors. It is even more important to choose an energetic but non-iconic color for the background to match the logo, because it will make the design more dynamic and deeply demonstrate the core values ??of the brand.

5. Variability

Even if the designed logo is diverse, it must remain readable and identifiable on different platforms, and can be adapted to multiple media channels (websites, Transformation of different sizes, resolutions and formats in paper, advertising, etc.).

6. Copyright protection

After designing, you need to understand the relevant legal regulations to ensure that the design will not infringe the copyright of others. In addition, for brainstorming pursuits with special meaning, a unique and interesting logo form that cannot be replaced is also a better choice.

In short, the process of designing a logo needs to be based on an in-depth understanding of the brand philosophy and core concepts. It is necessary to take into account the multi-dimensional expression of different decorative contexts, reduce complexity, highlight the theme, select fonts, spread readability and beauty and other factors. On the basis of quality assurance, we draw design inspiration, fully adjust and pursue better solutions, and create a highly attractive and powerful logo image according to the needs of customers or organizations.

Zhonghui Design’s original logo design work

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional design company Zhonghui Design that has been involved in the design industry for many years , many case experiences, I hope it will be helpful to everyone.