1. The implementation of brand-free marketing strategy is beneficial for SMEs to give full play to their advantages and specialties. For many small and medium-sized enterprises, their advantages and specialties lie not in brand promotion, advertising planning, public relations operation and other necessary elements to create a brand, but in sensitive market reflection and flexible access strategies. As long as these advantages and specialties are brought into play, small and medium-sized enterprises can survive in the fierce market competition and achieve stable development. 2. Creating a brand, especially a strong brand, is a long-term and complicated project with huge investment. It is not as simple as registering a trademark, and it is not only enough to enhance its popularity. Because the brand should include some deep-seated contents, such as the core concept of the brand, brand culture, brand association, etc., these deep-seated contents need to be created through long-term and meticulous work in all aspects.

3. A brand itself can't bring value to an enterprise. The real meaning and value of a brand lies in that it can bring additional benefits to the enterprise through the sales of products. For example, the price of sportswear produced by a mainland enterprise in China can be doubled if it is labeled with Nike trademark. However, for some special industries and products, it is difficult for brands to reflect their value through product sales. For example, for some daily necessities such as salt and vinegar, which have little price elasticity and consumers do not have high requirements for product quality, the brands of these products cannot bring much extra income to enterprises. In addition, those enterprises that provide raw materials or raw materials for downstream enterprises are not directly oriented to end users. Therefore, there is generally no need to create a brand, as long as we do a good job in product quality and strengthen communication with customers.

4. Implementing the brand-free marketing strategy can reduce the cost to a great extent, which is conducive to the formation of the price competitive advantage of products. After the implementation of the brand-free marketing strategy, enterprises have saved a lot of brand promotion and maintenance costs, even the design, registration and annual fees of trademarks and most of the packaging costs (the costs saved after adopting simple packaging). In this way, the cost of products has been reduced a lot. Moreover, due to the adoption of the brand-free strategy, enterprises can not bother to do a series of work involving brands, so as to concentrate their superior resources to strengthen product quality control, build marketing channels and enhance their sensitivity to the market, and concentrate their advantages on products and channels to provide consumers with inexpensive products and convenience for purchase.

5. There has been a successful precedent of brand-free marketing in the world. For example, in the United States, a considerable number of retail stores are selling brand-free popular goods. These goods are of good quality and low price, which are very popular among middle and low class consumers. Similarly, in China, the broad masses of middle-and low-wage classes and farmers are the main consumers of popular daily consumer goods, and when they make purchase decisions, price is still their primary consideration. Therefore, popular brand-free goods that can truly reflect good quality and low price have considerable market potential.