Coca-Cola established bottling plants in China, Tianjin and Shanghai as early as 1927, and returned to the China market in 198 1 with the reform and opening up of China, and successively established joint-venture bottling enterprises in Beijing, Dalian, Nanjing, Xi 'an, Wuhan, Hangzhou and Guangzhou, and in 1,
The company spends huge sums of money every year to advertise through newspapers, television, radio and other propaganda media, making Coca-Cola a world-famous beverage and selling it all over the world. 1992, the company's total assets were110.52 million dollars, ranking 106 among the world's top 500 industrial companies that year. Headquartered in Atlanta, Georgia.
1On May 8th, 886, Dr. john pemberton of Atlanta, Georgia, USA mixed carbonated water with soda water to make a dark syrup, which has the functions of refreshing, calming and relieving headache. The drink is Coca-Cola. At first, Coca-Cola was sold in pharmacies. The first bottle of Coca-Cola costs 5 cents, with an average of 9 bottles sold every day.
Frank Robinson, an accountant of Coca-Cola Company, got the inspiration of naming from two ingredients of syrup. These two ingredients are coca leaves and cola nuts. Robinson changed Kola's K to C for unification, and then added a horizontal picture between the two words, and wrote the Spencer-style famous brand logo.
From 65438 to 0887, john pemberton registered the trademark "Coca-Cola syrup and concentrated solution" in the US Patent Office, obtained its intellectual property rights, and used coupons to promote Coca-Cola for the first time.
But what really makes Coca-Cola show its strength is the bottling system. Coca-Cola Company sells the syrup to the bottling system, and then the bottling system mixes the syrup with water and sells it after bottling. The bottling system is produced according to the requirements of Coca-Cola Company, allowing them to use Coca-Cola's trademark for advertising. With this special bottling system, factories producing Coca-Cola have blossomed everywhere since then.