If you want your products to have a place in the United States, in addition to setting up a US company, it is more important to register a US trademark. For a company, a trademark is a symbol of the company to the outside world. For the trademark owner, a trademark It is a very valuable asset. Trademarks also ensure that consumers can identify the source of goods and services, thereby helping to promote effective competition. Enterprises can design trademarks that match the characteristics of their own industry to distinguish the trademark owner from other goods or services. Different, so what is the basis for US trademark registration?

U.S. trademark registration is based on a trademark that is truly intended to be used. After the Trademark Office approves the trademark patent, the trademark can be retained for at least three years and applied for (1b), or it can actually be used in U.S. business Use, apply under (1a), if you have ownership of a foreign application or registration, apply under (44d) (44e), and the basis for US trademark registration is the "first use" principle.

The principle of prior use in the United States is that the actual commercial use of the trademark right to obtain the trademark right is used as proof of the trademark registration certificate and as preliminary proof. Therefore, the applicant should ensure that the actual commercial use of the trademark is obtained in order to obtain Trademark rights should be registered promptly.

The basis for US trademark application is roughly divided into three types: actual use, intention to use and domestic use. Domestic use is mainly used for applying for trademarks that have been registered or applied for in China. Applicants can register or apply for Submit an application to the United States on the basis of the domestic basis, but the application must comply with the domestic basis, and the actual use of this method is mainly applicable to the use of U.S. trademark applications. Submit a proof of use together with the application.

In order to save procedures and costs, more domestic applicants currently use this method, but applicants who do not use it for actual use need to bear the integrity of the risk. Note that intention to use is mainly used to apply for trademarks. Intended for use in the United States, relevant proof may be submitted within 3 months after initial authorization, which may be extended for a further period of six months, not to exceed 20 years and upon payment of additional fees.