● In 1929, Guiyang businessman Zhou Bingheng established Hengchang Burning House.

● In 1935, the Central Red Army passed through Maotai Town on the way to the Long March. Due to the lack of medical care and medicine at that time, the Mao wine produced by Hengchang Shaofang was used to treat the injured foot, which was effective. The "Sidu Chishui" won the victory of the Red Army's 25,-mile long March, and it was a story for a while.

● In 1937, Mr. Lai Yongchu established "Daxing Industrial Company", with Zhou Bingheng as a shareholder, Lai Yongchu Holding as the manager and Zhou as the deputy manager.

● In 1941, Mr. Lai Yongchu purchased and expanded Hengchang Burning House, and later renamed it Hengxing Distillery. Maojiu produced is called "Hengxing Maojiu".

● From the end of 193s to the beginning of 194s, Mao liquor was flooded with counterfeit products. Lai Yongchu intended to change the trademark, registered the name of Hengxing Mao liquor as the "Lai Mao" wine logo with Dapeng pattern, which means "flying high", and designed a small-mouth cylindrical earthenware bottle (this is the only one with the earliest packaging in the history of Mao liquor development). After the victory of War of Resistance against Japanese Aggression, Mr. Lai Yongchu brought more than 3 bottles of "Lai Mao" wine to Hong Kong for sale, which was robbed by Chinese and foreign merchants. This is the first time that Mao wine has entered the international market through Hong Kong.

● In 1941, the Chinese Expeditionary Force took "Laimao" as "special wine for the army".

● In 1944, the Soviet government regarded "Lai Mao" as "diplomatic protocol wine".

● In 1945, during the negotiations in Chongqing, the two parties signed the "Double Ten Agreement". At the banquet, Chairman Mao and Chiang Kai-shek raised their glasses and drank Lai Mao wine. Lai Mao wine has witnessed important historical events in China many times, and it is frequently used as a political wine which is advocated by the two parties.

● In 1947, the annual output of Hengxing Winery exceeded 32,5 kg, making it the largest winery in Maotai Town.

● On October 1st, 1949, "Lai Mao" wine was treated as "the first banquet celebration wine for the founding of the People's Republic of China"

● In February, 1953, according to the notice of Guiyang Municipal Finance and Economics Committee, relevant personnel of local government came to Hengxing Distillery and read the document that the government took over Hengxing Distillery. Since then, the local government has established a local state-owned Maotai Distillery, now Guizhou Maotai Distillery, on the basis of Hengxing Distillery, and the Hengxing Burning Workshop has ended. The statue of Mr Lai Yongchu was erected in Maotai Distillery.

● In the early 198s, Lai Shiqiang, the descendant of Lai Yongchu's direct son "Laimao", followed his father's instructions, and rebuilt the old-fashioned Hengxing Distillery in Maotai Town, the hometown of Laimao Liquor, namely "Hengxing Distillery in Maotai Town, renhuai city, Guizhou Province", and hired the descendant of the main brewer of the factory to take charge of the brewing project. In memory of his father, Mr. Lai Yongchu, Lai Shiqiang registered his "Lai Mao Liquor" as the trademark of "Lai Yongchu" with the portrait and name of Mr. Lai Yongchu, and won the "Famous Trademark of Guizhou Province". In 1992, in order to commemorate his father's contribution in the history of Moutai, Mr. Lai Shiqiang successively established Guizhou Lai Yongchu Liquor Co., Ltd. and Guizhou Hengxing Trading Co., Ltd. in Guiyang to package and sell "Lai Yongchu" wine, "Lai Heng" wine, "Lai Mao" wine and "Drunk God" wine ... With the development of China's market economy and the continuous improvement of people's living needs, the output of Guizhou Lai Yongchu Liquor Co., Ltd. and Hengxing Distillery in Maotai Town, renhuai city, Guizhou Province has increased year by year. A series of wine products, such as Lai Heng, Hengxing Laojiao and Zuishen, led by Lai Yongchu wine, have become classic national brands with profound cultural heritage and excellent and lasting quality.

● Famous historical and cultural wine-In 1946, Premier Zhou hosted a banquet for Democrats in Hongyan Village, Chongqing. During the banquet, he pointed to a bottle of Lai Mao wine and said, "When the Long March passed through Maotai Town, the local people held out wine to welcome us. The soldiers used it to treat wounds, relieve pain and diminish inflammation, treat colds, and drink it to treat diarrhea, which temporarily solved the difficulty of our lack of medicine at that time. Therefore, the victory of the Red Army's Long March also contributed a lot to Lai Mao's wine. During the Anti-Japanese War, Lai Mao Liquor became the first famous wine in China at that time.

the beginning of national wine-on October 1st, 1949, the People's Republic of China was founded. That night, Chairman Mao held the first banquet of the founding of the People's Republic of China in Beijing Hotel. Premier Zhou personally arranged to call more than 1 bottles of "Lai Mao" stored in Beijing Hotel to entertain Chinese and foreign guests to celebrate the founding of the People's Republic of China. "Lai Mao" won this honor, which is the beginning of Moutai as a national wine. At this point, the "Lai Mao" wine created by Mr. Lai Yongchu has laid a solid foundation for the future glory of the national liquor Maotai.

● Political wine-Lai Mao wine was once regarded as a political wine admired by both parties. During the negotiations in Chongqing, Chairman Mao and Chiang Kai-shek raised their glasses and drank Lai Mao wine at the banquet after the signing of the "Double Tenth Agreement" between the two parties. Lai Mao wine has witnessed major historical events in China many times and is frequently used as a political wine once advocated by the two parties.

● Diplomatic wine-Lai Mao wine was used as diplomatic protocol wine by the former Soviet government in 1944, and since then, the China government and leaders have been using Maotai wine as diplomatic wine of the China government

● Health wine-In 1972, when President Nixon visited China, Premier Zhou hosted a banquet for President Nixon with Lai Mao, saying, "On the Long March, Lai Mao wine is a good medicine for all diseases, washing wounds, relieving pain and so on. It is a fact that drinking Maotai liquor is good for health, but the reason why drinking Maotai liquor is good for health is still a secret. From the investigation of people who drink Maotai liquor for a long time, it is found that most people who drink Maotai liquor for a long time have good liver function, no liver disease, good intestines and stomach, and are generally in good spirits and look good, and they are younger and healthier than the average person.

(II) Characteristics of brewing technology

The production technology of Lai Mao wine is special. The brewing of Lai Mao wine is divided into two batches every year during the Dragon Boat Festival and the Double Ninth Festival. The same batch of raw materials must be cooked for nine times, cooled for eight times, added with koji and medicine, piled up at high temperature, fermented in the pool, and taken for seven times, which lasts for a whole year, and then stored for more than three years and carefully blended before being packaged. It takes at least five years for a bottle of wine to leave the factory from the raw materials. Its aroma components are extremely complex, which makes the product unique in style. When drinking, I don't feel dry and spicy, easy to talk, elegant and delicate.

Efficacy

(3) The healthy selling point of Lai Mao wine

Why is Lai Mao green and healthy?

● Lai Mao wine has a long fermentation storage time and relatively few volatile substances, so it has little stimulation to human body and is beneficial to health. Lai Mao wine contains less volatile substances and more non-volatile substances, which is less irritating to people, not on the head, not spicy throat and not heartburn.

● Lai Mao wine has high acidity. Lai Mao wine has five flavors: sour, sweet, bitter, spicy and astringent. The acidity of Lai wine is three to four times that of other wines. The acid components of Lai Mao wine are mainly acetic acid and lactic acid. According to the theory of Chinese medicine, acid governs the spleen and stomach, protects the liver and softens blood vessels. Western medicine also believes that vinegar is good for health, and Taoism and Buddhism also attach great importance to the nourishing function of acid.

There are many phenolic compounds in Lai Mao wine. Some experts pointed out that dry red wine has the function of preventing and treating cardiovascular diseases because there are many phenolic compounds in dry red wine. The phenolic compounds in Laimao liquor are three to four times as high as those in other famous liquors, which shows that Laimao liquor and dry red wine have the same effect.

● The alcohol concentration of Lai Mao wine is scientific and reasonable. The alcohol concentration of Laimao liquor is about 53%(V/V), while the traditional alcohol concentration of other famous liquors is about 6%(V/V), and some of them are as high as 65%(V/V). According to scientific determination, water molecules and alcohol molecules are most firmly associated when the alcohol concentration is 53 degrees. In a classic experiment, 53.94 ml of pure alcohol and 49.83 ml of water were used, and the total volume was not l3.77 ml, but 1 ml. In addition, Lai Mao wine has to be stored for a long time, so the association is stronger. Practice has proved that the conductivity of Lai Mao wine increases with the increase of storage time, which fully proves that with the increase of storage time, there are fewer and fewer free alcohol molecules and less stimulation to the body, which is beneficial to health. So when drinking, I feel not spicy, but mellow and sweet.

● Lai Mao wine is a natural fermented product, which is different from alcohol and other white spirits. The technology of Laimao wine is very scientific and reasonable, and its products are completely blended with wines of different rounds, different flavors, different alcoholicity and different wine ages. The flavor components and the ratio between them are very scientific and reasonable, which makes Laimao wine form a unique style. At present, the analytical level at home and abroad can't reach the level of detecting all the components of Laimao liquor, so it's not like some famous liquor that found a certain substance as its main aroma (Laimao simply doesn't have a flavor substance as its main aroma like other wines). Finding the main aroma is not only the progress of science, but also a problem, that is, non-fermented aroma substances can be added when the main aroma is not enough, so the corresponding perfume factory and liquor blending factory came into being, which is absolutely impossible for Lai Mao wine, and Lai Mao wine does not add any aroma substances!

● There are substances such as SOD and metallothionein in Laimao wine. We know that SOD is a specific scavenger of oxygen free radicals, and its main function is "clearing one thing and resisting four things", that is, scavenging excess free radicals in the body, resisting tumor, fatigue, virus and aging. The effect of metallothionein is much stronger than SOD. Metallothionein inhibits hepatic stellate cells. After hepatic stellate cells are severely inhibited, they will not separate glial fibers and form hepatic fibrosis.

● It may be a historical reason that Lai Mao wine changed into Lai Yongchu wine and Lai Heng wine.

In p>1953, the state took over Hengxing Distillery in Lai Yongchu and established Kweichow Moutai Distillery. Lai Mao wine stopped production and Kweichow Moutai was produced. At that time, private enterprises disappeared. After Deng Xiaoping came to power, private enterprises resumed their development. Lai Yongchu also resumed the production of Hengxing Winery and continued to produce Lai Mao wine. Because of the great historical influence and prestige of Lai Mao liquor, it also affects the sales of Kweichow Moutai liquor, after all, it has the same root.

the source of Mao wine-Lai Yongchu wine

leisurely in Guizhou, materialized; Yelang ancient country, magical land.

Northern Guizhou is a wine town, and the wine is the best in China; Millennial citric acid sauce breeds maojiu.

real maojiu is a famous family; The supreme best, the family's fine wine

Maotai, the national wine, originated from Sanmao; Thanks to it, Qin Hanzhang, a leading figure in liquor industry, wrote a poem

(4) The source of Mao liquor-the evaluation of famous people

Chishui Maotai waves rushing to the edge,

Qingshan Ring Brewing in wet and warm weather,

Returning to fermented grains for eight times is skillful, and

The wine industry will be immortal forever.

-This is the inscription of Qin Hanzhang, a famous master of Chinese liquor industry, on Lai Yongchu Liquor in the Great Hall of the People in 23.

"Maotai flavor is outstanding, full-bodied, elegant and delicate, with a long aftertaste, leaving fragrance in an empty cup"-this is the unanimous evaluation of Lai Yongchu wine by China liquor experts at the wine tasting in the Great Hall of the People in 23.