Black toothpaste will use the company’s Chinese name. I think this move will affect sales. The name "Haolai" used by black toothpaste will give people an abrupt feeling. People who don’t often pay attention to online information don’t know that Haolai toothpaste will affect its sales. Since the name Haolai is far less well-known than Black Toothpaste, people cannot recognize the brand when it is placed in supermarkets, which will also lead to a decline in sales. Black Toothpaste is going to change its name to Haolai, which means "beauty comes from a smile". Although the meaning is good, it is the sales volume of toothpaste that determines the value of the brand.

1. Black toothpaste has already gained popularity in the market. Using the name "Haolai" is not as simple as changing the packaging. It is very likely that consumers will not recognize the "Haolai" trademark

< p>For this toothpaste to open up sales in the market, it only needs customers to be aware of it. If a toothpaste appears in the mall with an unfamiliar brand and trademark, people will often not choose it. No one is sure about the quality and effectiveness of toothpaste, which will affect the sales of this toothpaste.

2. When consumers buy toothpaste in supermarkets, they will also choose familiar big brands. When Haolai first enters people's field of vision, people may think that it is a high imitation black toothpaste

Many people do not pay attention to online information, and supermarkets have toothpaste from major brands. You may not choose Haolai toothpaste. If you can't buy the previous black toothpaste, you will just choose toothpaste from other big brands. Changing the brand name will directly affect the sales of this toothpaste and also affect everyone's trust in it. ?

3. People attach great importance to the brand of toothpaste. Big brands represent safety and trustworthiness. If a black toothpaste changes its name, it may not be acceptable to everyone?

In this case In the world, there are always some people who compare toothpastes before and after. If Black Toothpaste is changed to Haolai, there will inevitably be many testers to test whether there is any difference between Black Toothpaste and Haolai Toothpaste. Even if the manufacturer makes a slight change, or the batches of the product are different, different problems will be picked out, which will also have an impact on the sales of toothpaste. ?

So, would you choose an unknown brand of toothpaste in the supermarket? ?