The competition in today’s market, to a certain extent, is the competition of quality and brand.

(1) Famous brands are the market. The worse the quality of the product, the harder it is to sell; and truly high-quality brand-name products not only have high prices, but also have a large market.

(2) Famous brands are demand. With the development of the economy, people's living standards have improved significantly, people's consumption concepts are changing, and the market demand for high-quality, famous, special and new products and pollution-free green food is gradually increasing.

(3) Famous brands require investment. We must first start from the production base to ensure the quality of primary products and processed raw materials. It is necessary to actively introduce, promote and breed excellent domestic and foreign crops, fruits, vegetables, livestock and poultry varieties, and optimize the structure of the planting and breeding industries.

(4) Famous brands need processing. To create high-quality brand-name products, we must start from the processing link and adopt advanced processing equipment, processes and technologies at home and abroad to produce more brand-name and high-quality products such as Yili dairy products, Delis meat products, and Chengde Lulu.