In February 1975, according to the official document below from the Revolutionary Committee of Yanling County, Xuchang City, we began to acquire land to build the Yanling Winery. At that time, we invested 450,000 yuan, covering an area of ??43 acres, and 78 employees. By 1978 In May, after three years and three months, the entire project was completed. We officially started production in January 1979. At that time, our winery was called Yanling County Winery, which mainly produced "Lingxi Brand" liquor. In October 1983, it reached technical cooperation with Sichuan Yibin Wuliangye Distillery, introduced Sichuan Wuliangye's advanced production technology, and combined it with traditional brewing methods to develop and produce a new generation of products. It has developed more than 40 products of various grades including high, medium and low; in 1984, The Provincial First Light Industry Department approved the expansion of the production capacity of 1,000 tons on the basis of 100 tons in the Henan Jiji Zi (1984) No. 191 document. In the same year, the Xuchang Yanling County Government approved the "Yanling County "Yao Huachun Winery" was renamed as "State-owned Yanling County Yao Huachun Winery"; and it was not until 1985 that the "Yao Huachun" trademark was officially registered.
In the draft design of Yao Huachun’s trademark at that time, many prototypes of the trademark were designed from various angles and ideas. It really took a long time to decide which design pattern should be used to better suit the brand situation of Yao Huachun. Time exploration and reflection.
Later, someone suggested that since Yao Huachun is located in the hinterland of Yanling, the flower capital known as "Plum Blossom Crown", and is known far and wide as the "Hometown of Wintersweet", why not extend the shape of Yao Huachun's trademark from the shape of plum blossoms? What about regional characteristics? Everyone thought this proposal was very good, so they began to study the trademark pattern from this perspective, revised the draft several times, and finally determined the official trademark of Yao Huachun today.
In the Yao Huachun trademark design pattern, we can see that the three-character font "Yao Huachun" is artistically deformed. The upper "Yao Huachun" and the lower "Chun" characters are connected to each other, organically and skillfully combined into one. A stylized plum blossom gives people an associative space where seeing flowers is like seeing wine, and flowers and wine are dependent on each other, implying the profound meaning that "Yao Huachun" comes from plum blossoms and that plum blossoms nurture "Yao Huachun". At the same time, because "plum" and "beauty" belong to The word is homophonic, so this trademark pattern also contains the elegant aesthetic taste and unique aesthetic concept of Yao Huachun people who love beauty.