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What are the second-tier domestic underwear brands?

Second-tier underwear brands include 37°Love underwear, Xianyidai underwear, Jennyfen underwear, Meng Yishi underwear, and Ludis underwear. The following is an introduction to the design concepts and marketing concepts of underwear.

1. 37°Love Underwear

Founded in 2005, 37°Love has 9 years of brand operation experience and is an advocate of "minimalist fashion" in the women's fashion industry. leader and leader. 37°Love pursues elegance and perfect tailoring with simple matching, and pays attention to exquisite texture and simple curves.

The main categories of 37°Love include boutique clothing – fashionable women’s clothing; women’s underwear – boutique underwear, sexy nightwear, swimwear, thermal clothing, personalized home clothes, small personal items; women’s shoes and bags – - Shoes, hats, bags, trendy accessories, etc., all continue the fashionable personality revealed in the refined style, providing modern urban women with one-stop fashion and multi-category enjoyment.

2. Xzyd Underwear

For more than ten years, the company has taken "xzyd·Xianyidai" as its main brand, with the mission of "striving for fame and creating first-class", and carefully To create a unique style of women's underwear, the products are famous for their customized matching series of underwear, with an annual output of more than 6 million pieces.

In recent years, "xzyd·Xianyidai" products have won the favor of consumers with their superior quality, excellent craftsmanship, and colorful styles. They are sold well in Heilongjiang, Beijing, Tianjin, Sichuan, and Guangdong. More than 20 provinces and cities including Japan, South Korea, Malaysia and other countries and regions abroad.

3. Jenny Fen Underwear

The company adheres to the business philosophy of "taking market demand as the guide, innovation leads the market, fashion guides consumption, and service wins trust"; and "creates value for society" ", creating benefits for customers and creating opportunities for employees" as its purpose, it is committed to bringing Chinese underwear to the world and leading global fashion.

In 2007, the company's brand "Jennifer" targeted the terminal market and took the lead in breaking through the traditional management of China's underwear industry, pioneering China's affordable underwear chain model and becoming the world's first affordable mass-selling underwear chain company.

After years of development and operation, the company has developed nearly 1,200 "Jennifer" brand direct stores and franchise stores, covering Zhejiang, Shanghai, Jiangsu, Fujian, Jiangxi, Anhui, Hubei, Henan, Hebei, Shandong, Shanxi, Liaoning, and other places, and has formulated a strategic goal to rapidly develop the national market.

4. Mengyishi Underwear

Mengyishi Clothing Co., Ltd. was founded in 1998. The company is headquartered in Shenzhen, the fashion capital, and its production base is in Longhua, a technological and modern city. The new area mainly deals in three categories of products: fashionable underwear, light bodywear, and home wear.

Mengyishi is well versed in women’s spiritual demands. The design team integrates art into brand underwear, making the brand culture artistic and women’s inner beauty artistic. Each work carries the brand’s dream.

Mengyishi follows the "light romantic" underwear design style to comprehensively interpret women's spiritual aspirations of discovering, pursuing and achieving beauty; Mengyishi analyzes Asian women's ergonomic data and integrates popular fashion elements, Innovative technology and humanistic care, the newly invented angel wings, pure and light as feathers, make every woman's life more beautiful because of her dreams!

5. Ludis underwear

Ludice correction underwear adheres to the corporate mission of "creating perfect curves for Oriental women" and the purpose of "high quality, realistic, enterprising, and win-win", and perfectly combines the design concepts from Italy with the characteristics of Oriental women. combined together.

Using high-end materials that are beneficial to human health and environmental protection, with meticulous workmanship and continuous improvement, we have promoted corrective underwear that conforms to the brand connotation of "scientific, healthy, elegant and fashionable", with a natural and comfortable wearing effect. It has become a fashionable choice for today's female friends to improve their quality of life.

Ludice Underwear Co., Ltd. has strong strength and a gathering of elites. It has gathered a large number of outstanding designers, planners and high-quality management teams. It constantly updates equipment and introduces the most advanced automatic locomotives and AGMS from Japan. The coding, marking, and plate making systems use high-quality materials imported from France, Japan, etc., and fully integrate the romantic and interesting design style of the Italians.

Things to note when purchasing underwear:

1. Choose a cup that suits you

Everyone’s figure is different, and their natural breast shape is also different. There are also differences in bras. For example, for disc-shaped breasts, you can choose half-cup bras, which can make your breasts appear fuller. For conical breast shapes, you can choose three-quarter cup bras, which can effectively set off the breasts.

If you have sagging breasts, you can choose underwear with a better push-up effect to make your breasts look taller and straighter. Be sure not to choose something that looks good but is uncomfortable. Unsuitable underwear will not only make you very uncomfortable, but will also affect your breast shape. Not only is it unsightly, it may even cause accessory breasts sometimes. Breast sagging and other more serious problems.

2. Choose a bust that suits you

Bust generally refers to the outer circumference of the human chest. Nowadays, many people buy underwear online, but for girls, through a trial It is very important to wear and choose underwear that suits you better.

A bra that fits your bust will fit your skin smoothly without any tightness, and it can accommodate two fingers just enough to slide around the bottom. If you buy it online, you must measure your measurements, so as to avoid a series of troublesome things happening in the future.