Current location - Trademark Inquiry Complete Network - Trademark registration - Why do companies need trademark registration?
Why do companies need trademark registration?

The reasons why companies need to register trademarks: 1. Brand building 2. Product protection 3. Entering into e-commerce platforms 4. Investment or pledge

1. Distinguish the source of goods or services. Enterprises can use trademarks to distinguish their own products from those of others, making it easier for consumers to choose and purchase in the market. After consumers are familiar with the trademark, they can use the trademark to know which company produces the product. The brand's products are of good quality and consumers will continue to buy them, otherwise they will choose other brands. Registering a trademark can prevent or prevent others from registering an identical or potentially misleading or confusing trademark on your specific category of goods or services.

2. The intangible property of the enterprise. As the industrial property of an enterprise, a trademark, like other property, is the enterprise's wealth. This is especially true for trademarks with a certain degree of popularity, or even huge wealth. Therefore, trademarks, as necessary image features and intangible assets for modern enterprises, are increasingly valued by enterprises. The reason why some companies secretly register certain well-known brands as trademarks is undoubtedly because of the "fame" of these brands, and they hope to use the fame of these trademarks to bring them profits.

3. A powerful tool for market competition. Good-quality goods will continuously expand the visibility of their trademarks, and well-known and reputable trademarks will enhance the market competitiveness of the goods. Products can easily be sold in large shopping malls or supermarkets; they can win the trust of consumers. Registering a trademark gives you greater authority to take legal action against unscrupulous traders who are passing off your trademark.

4. A registered trademark can be legally added with the sign of "note" or "registered trademark" next to it. The trademark registrant enjoys the exclusive right to use the trademark and is protected by law nationwide. No one else can use it without authorization. A trademark registration certificate is the best proof that you have exclusive rights to your trademark.

If you have not registered a trademark, we sincerely remind you: register your trademark immediately to protect your intangible assets. It can be said that "registered trademark" is the "admission card" for enterprise products to enter the market. According to relevant regulations of national ministries and commissions: enterprise products (including industrial products and agricultural and sideline products) entering shopping malls, supermarkets and other sales departments must have registered trademarks. Otherwise, they should Treated as "three no products", they are not allowed to enter well-known shopping malls and supermarkets. In other words, products without registered trademarks can only be "off-the-shelf goods", so don't underestimate her.