For coffee lovers, Starbucks is a familiar name, which originated from Herman, an outstanding American literary master in the 19th century. Melville's classic book Moby Dick? The hero of Dick. Gerald, 1971? Baldwin and Gordon? Polk opened Starbucks, the first specialty store for coffee beans and spices in Seattle, USA. Howard, 1987? Howard Schultz spent $4 million to reorganize Starbucks, which promoted the transformation of Starbucks into an Italian cafe, and completely operated Starbucks with his own ideas, which injected great momentum into the company.
Starbucks coffee is very popular among students and urban white-collar workers in the United States and Canada. In addition to coffee, Starbucks also provides such things as tea (whether hot or cold), stuffed cakes, cakes and so on. Some Starbucks stores are even located in local stores such as supermarkets and bookstores (Starbucks does not operate these supermarkets or bookstores). Generally speaking, the price of Starbucks coffee will not be higher than other competitors. By February 26, Starbucks had more than 9, chain stores around the world, distributed in North America, Latin America, Europe, the Middle East and the Pacific Rim.
There are two versions of Starbucks' trademark. The first version of the brown trademark originated from a 16th century Scandinavian double-tailed mermaid with bare breasts and a fully visible double fish tail.
Later, Starbucks was merged with the daily coffee founded by Mr. HowardLeslieShore, so a new trademark was changed. The second edition changed the trademark, followed the original mermaid pattern, but made some modifications. She didn't have naked breasts, and changed the trademark color to green, which represents the daily coffee. In this way, the trademark that combines the characteristics of the original Starbucks and the daily coffee was born.
At present, the "first" Starbucks store in Park Market in Seattle, USA still retains its original trademark, and most of the goods sold in it also carry this trademark. The so-called first shop has actually moved away from the original site, although it is still on Park Market Street.
on June 26th, 1992, Starbucks successfully listed on Nasdaq, the cradle of high-tech companies in the United States. As a traditional coffee chain, in August 1996, in order to seek broader overseas development, Schultz flew to Tokyo, Japan, and personally supervised the first overseas store. After that, Starbucks vigorously explored the Asian market and entered China, Taiwan Province and mainland China. With strong capital backing, Starbucks' operation has soared and expanded rapidly at the rate of opening a new branch every day. Since its listing in 1982, its sales have increased by more than 2% annually on average, while its profit has increased by 3% on average. After more than 1 years of development, Starbucks has evolved from a small mermaid in Seattle to a "Hulk" with nearly 1, chain stores in more than 4 countries and regions around the world. Starbucks' share price has climbed 22 times, and its earnings have surpassed those of large companies such as General Electric, Pepsi-Cola, Coca-Cola, Microsoft and IBM. Today, Starbucks has become a first-class retailer, roaster and owner of first-class brands of refined coffee in North America, and its expansion speed has made Fortune, Forbes and other world-class business magazines relish it.