Legal analysis: The difference between them is that graphic trademarks are represented by graphics, while word mark is represented by words. As a legal term, a trademark refers to a company brand or a part of a brand that is called a trademark after being registered according to law, and is protected by national laws. There is no difference between graphic trademarks and word mark in essence. Both of them are signs of commodities, but the visual effect of graphic trademarks is relatively strong, while the expressive meaning of word mark is relatively clear, and graphic trademarks emphasize the form of pictures.

Legal basis: Article 8 of the Trademark Law of People's Republic of China (PRC) Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.