Organic vegetables refer to the production of vegetables in strict accordance with organic production procedures. It is prohibited to use any chemically synthesized pesticides, fertilizers, and genetically engineered organisms and their products. Instead, they follow the laws of nature and ecological principles. Vegetable products that adopt a series of sustainable agricultural technologies, coordinate planting balance, contain green food labels, maintain the continued stability of the agricultural ecosystem, and are certified by organic food certification agencies and issued organic food certificates. The following is an organic vegetable business plan that I compiled for everyone as a reference. Welcome to read!

Organic vegetable business plan Part 1

1. Background

Modern urban living standards continue to improve, but food safety problems are increasing. Many people have money but cannot buy good ingredients. The contradiction between supply and demand is especially high in first-tier cities (Beijing, Shanghai, Guangzhou and Shenzhen). sharp. In line with the principle of providing high-quality and healthy food to the public, we established New Farmers Urban Farm just to select natural and pollution-free high-quality vegetables, fruits, fish, and meat for our members and customers.

2. Execution preparations

1. Find the right consumer group - mid-to-high-end residential areas

2. Choose suitable suppliers - vegetables for Hong Kong, mid-to-high-end pork ( No. 1, Wufeng, Ningxiang, etc.), deep-sea frozen goods (salmon, lobster, etc.) (imported and special-priced fruits) and regional specialty stores.

3. Do a good job in publicity planning - store decoration (signboards, showcases, cash registers and membership systems), flyer printing, event planning (free delivery of food samples, coupons, free gifts with purchases, membership discounts) Card, etc.)

4. Site selection: Surrounding mid-to-high-end communities with advanced consumption concepts (Haiyue, Keyuan, Xiangmi Lake, Houhai, Shekou, etc.), the first phase is planned to be in Shekou or Xiangmi Lake Open a store.

5. Website building: establish a membership network, an online mall, imitating Yousong.com or imitating No. 1haodian.

6. Personnel recruitment: In the early stage, only cashiers will be recruited, and website management and product distribution will be done personally.

7. Activities: Opening promotion, free vegetables will be distributed with vouchers, buy one get one free, seven days each, and coupons will be distributed for fourteen days. Interspersed with vendor-sponsored events.

8. Budget:

1) The total cost of the store plus three months’ rent is 10,000 yuan (1,800 yuan per month, one deposit and two payments, plus your own employees) Rent 1,500 yuan/month, total 9,900 yuan, 100 yuan miscellaneous expenses)

2) Shelves, display cabinets and decoration budget 12,000 yuan

3) Website construction and promotion 2,000, cash register 2,500 yuan

4) Purchase fee 12,000 yuan (vegetables 3,000 yuan, meat 3,000 yuan, specialty products 2,000 yuan, dry goods 2,000 yuan, fruits 2,000 yuan)

5) Flyers and posters and 2,500 yuan coupon (1,500 yuan for 20,000 leaflets, 1,000 yuan for posters and coupons)

6) 2,000 yuan for industrial and commercial registration, 6,000 yuan for working capital, totaling 8,000 yuan.

The total of the above is: 10,000 8,000 2,000 12,000 2,500 2,500 12,000=49,000 yuan.

7) Return: gross profit is controlled above 15, daily sales are 6,000 yuan, monthly gross profit is 27,000 yuan, minus 3,300 yuan for rent, 700 yuan for water, electricity and property management, 3,000 yuan for employee wages, monthly profit is 20,000 Yuan.

8) Promotional expenses for the first month: 2,500 yuan for leaflet and coupon printing, 3,000 yuan for free gifts, 4,000 yuan for credit, totaling 9,500 yuan.

9) The decoration of shelves and display cabinets is 12,000 yuan, the cash register is 2,500 yuan, the industrial and commercial registration is 2,000 yuan, the website construction is 2,000 yuan, and the total cost is 16,000 yuan.

10) The above fixed expenditure is 28,000 yuan. It is expected that the cost will be recovered in 2 months and profits will start in the third month. The annual income will be between 150,000 and 200,000 yuan.

3. Risks

1. Insufficient publicity and low flow of people.

2. Product quality control and timely supply of goods.

3. Whether the membership development is smooth and whether the service is of high quality.

4. Account management and whether the safety of funds is guaranteed.

Organic vegetable business plan part 2

1. Development background

The country currently attaches great importance to agriculture, rural areas and farmers, and has good agricultural policies. As for itself, I am familiar with agriculture.

Advantages of the base: It is located in a plain area, beside a river. The soil is fertile, and the water source is clean for irrigation. There are plenty of fields and low rents. Not far from Guixi, there is a smelting plant nearby. The local consumption level is high, the price of vegetables is high, and the market is large.

Development model: Planting is the main industry, supplemented by breeding. Mainly vegetables, supplemented by aquaculture. Mainly conventional vegetables, supplemented by special vegetables. Mainly greenhouse vegetables, supplemented by open-air cultivation. It started with its own development, and then gradually promoted the development of the villagers, established a cooperative, and built a Xiatan vegetable base.

Development philosophy: Develop with scientific ideas, taking advantage of off-season vegetables, and guided by green agriculture. Introduce new varieties to improve unit output and quality.

The degree of mechanized operation has been improved, with mechanized farming, mechanized irrigation, scientific seedling cultivation, scientific fertilization, and scientific spraying.

Main technologies: soil measurement, fertility, pH value. Irrigation water should be pollution-free, with easy access to water, greenhouse temperature and humidity adjustment, insect-proof nets, and carbon dioxide generators. Galvanized pipe scaffolding, drip-free film. Different crops, different irrigation, watermelon etc. use drip irrigation. Seedlings and grafting. Variety selection. Harvesting, cleaning (clean water, planned well water), packaging

2. Development stage:

The first stage: 13 acres of galvanized pipe greenhouse vegetables and several acres of open field vegetables, The total area is about 10,000 square meters. A pond to raise fish and provide irrigation water for the vegetable base. The pond is close to the vegetable base and covers an area of ??more than 700 square meters.

Phase 2: When the time is right, perhaps in the second year. Build a small pig farm to provide fertilizer for the vegetable base. Develop several acres of water-based vegetables, such as water spinach, arrowroot, and pond lotus root. Aquaculture, loach, shrimp, etc. Look at the market, introduce a variety, establish a rural cooperative, and build a vegetable base in Xiatan and surrounding areas.

The third stage: developing farmhouses

3. Action planning:

First, 1. Site selection and planning. 2. Dig a pond. 3. Plow the land and dry the soil. (Completed)

Secondly, 1. Select seeds, arrange crop varieties and time. 2. Galvanized pipe steel frame, non-drip film, insect-proof net. 3. Purchase agricultural machinery, micro-cultivation machines, new spraying equipment, and irrigation equipment. Thermometer, hygrometer. 3. Dig a well (for washing vegetables) and a fertilizer pit (for decomposed farmyard manure). 4. Nursery room, air conditioner (existing), thermometer and hygrometer, and exhaust fan. 5. Packaging equipment. 6. Fertilizers and pesticides.

Investment budget: Land rent is 1,500 yuan per year, paid annually, and galvanized pipe (hot-dip galvanizing) is about 8,000 yuan per acre, totaling 110,000 yuan. The drip-free film costs 10,000 yuan, and the insect-proof net costs 13,000 yuan. The mini-cultivation machine costs 4,000, and the government subsidy is more than 1,000. Septic tank 3,000 yuan, electrostatic sprayer 300 yuan, biological insecticidal lamp 300 yuan, transportation: minivan plus motorcycle within 30,000 yuan, deducted 30,000 yuan. Irrigation facilities: Computer already costs 2,000 yuan. Fertilizer and pesticides are ordered for 10,000 yuan. Working capital is subsidized by the government. The total is within 185,000. The above is fixed investment, a one-time investment. Monthly expenses include employee salaries and living expenses. Employee wages are paid at the end of the year.

Personnel: Number of 5, my partner and I and three employees (two men and one woman) Personnel arrangement: employees grow and pick vegetables daily. I am responsible for technology, information, marketing, and management. We also have to work in the vegetable fields, which is enough for five people.

Market: The retail is mainly in Guixi Smelting Factory, the wholesale is mainly in Guixi, Guixi vegetable market and various restaurants (special dishes), the partners are responsible for retail, and I am responsible for delivering wholesale. The smelter can make us more than 100,000 yuan a year, and Guixi City can make us 500,000 yuan a year. Then selling to farther places can make us an unknown amount. Besides, when we form a scale, Products can be sold further.

Transportation: minivans and motorcycles

Sales skills: Advantages and characteristics of our vegetables: Compared with vegetables grown by local farmers, we have less spraying and less irrigation. The water has no pollution, less heavy metals, clean washing water, good packaging, and the color and freshness of the dishes are high. The quality and quality of the dishes is excellent.

Therefore, we must adopt a differentiated and branded sales model. In terms of differentiation, placement, packaging, publicity, etc. should be different. In terms of branding, traditional agriculture does not have a brand. Based on years of sales summary, the role of brand is very important. In sales, you must pay attention to credit and never be short of credit. You can only give more, not less.

In terms of publicity, we are a college student entrepreneurship. Furthermore, we have connections with TV stations and newspapers, who can give us free publicity. This kind of publicity is more effective than spending money on publicity.

Risk: The risk in the breeding industry is higher than that in planting. The risk in the vegetable industry is low. The most risks are natural risks, heavy rains, etc. But vegetables have the characteristic of being produced more than four times a year. Even if there is a risk, it is not once and three times. As far as I know and what I have experienced, my parents grew seven acres of open-field vegetables and earned 70,000 to 80,000 yuan a year. Vegetables in the open field are more risky than vegetables in greenhouses, mainly due to insect pests and drought. However, we use biological insecticidal lamps and double-layer insect-proof nets to prevent insects. There is almost no insect pests. In case of drought, the traditional method is to carry water to water the vegetables. , time-consuming, laborious and unscientific. What we do is scientific and timely. So there is not much risk in terms of drought.

Estimated income: Thirteen acres of greenhouses, with an annual income of at least RMB 10,000 per mu. Including open land, the annual income is around RMB 150,000. This is a conservative estimate, not a random fantasy.

Vegetable varieties: Conventional vegetable classification: Vegetable classification can be divided into: cabbage, cabbage, root vegetables, green leafy vegetables, onions and garlic, solanaceous fruits, beans, melons, and potatoes. , aquatic vegetables, perennial vegetables, wild vegetables, edible fungi.

According to edible organs, they are divided into: roots, leaves, stems, cauliflower, and fruits and vegetables.

Special vegetables: shepherd's purse, cherry tomatoes, black beautiful zucchini, cress, fruit cucumber, cucumber, etc.

Organic Vegetable Business Plan Part 3

(1) Basic information of the company

A brief introduction to the establishment time, registered capital, business products, employee size, etc.

(2) Product/service introduction

A brief description of the company’s main products and series of services

(3) Industry/market analysis

A brief analysis of industry status, market capacity, market development prospects, and consumer acceptance

(4) Business status quo

A brief analysis of market share and number of customers

(5) Financial analysis

Cumulative input, output, income and profit for the year since the establishment of the company

(6) Financing plan

Financing Amount, shareholding ratio, financing period, exit method

Part I Company Profile

(1) Company Introduction

Detailed introduction to the company’s background, scale, team, and capital Composition

1. Major shareholders

Name of shareholder Capital contribution Form share ratio Contact person Contact number

2. Team introduction

Right Introducing each core team member’s experience and success in technology, operations or management

3. Organizational structure

4. Employee situation

(II ) Operation and financial history

(3) External public relations

Strategic support, partners, etc.

(4) Company business strategy

The development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years

Part II, products and services

(1) Organic vegetable sales products and services Introduction

(2) Core competitiveness or technical advantages of organic vegetable sales

(3) Organic vegetable sales product patents and registered trademarks

The third part of the industry and Market

　(1) Industry situation

The development history and trends of the organic vegetable sales industry, technical barriers, trade barriers, and policy restrictions to entering the industry

(II ) Market potential

Analysis of organic vegetable sales market capacity, market development prospects, consumer acceptance and consumption behavior

(3) Industry competition analysis

Comparative analysis of main competitors and their advantages and disadvantages, including performance, price, service, etc.

(4) Revenue (profit) model

Business charges, revenue model, and which businesses links and which customer groups will obtain revenue and profits

(5) Market planning

The company’s sales revenue forecast for the next 3-5 years (in case of unsuccessful financing)

Part 4 Marketing Strategy

(1) Target Market Analysis of Organic Vegetable Sales

(2) Analysis of Customer Behavior of Organic Vegetable Sales

(3) Organic Vegetable sales and marketing business plan

(1) Strategies for establishing sales networks, sales channels, agents, and distributors

(2) Strategies for advertising and promotion

(3) Pricing strategy of products/services

(4) Incentive mechanism for the sales team

(4) Quality control of organic vegetable sales services

Part 5 Financial Plan

Please provide the following financial forecast and explain the basis for the forecast:

Balance sheet of organic vegetable sales project in the next 3-5 years

Organic vegetable sales in the next 3-5 years Cash flow statement of vegetable sales project

Profit and loss statement for the next 3-5 years

Part 6 Financing plan

(1) Financing methods

Describe in detail how much capital will be invested in future staged development, how much the company can provide, and how much investment is needed. Financing amount, shareholding ratio, financing term

(2) Purpose of funds

(3) Exit method

Part 7 Risk Control

Describe the risks that may be encountered during the implementation of the organic vegetable sales project and their countermeasures. Including: technical risks, market risks, management risks, policy risks, etc.

Extended reading:

Relevant information introduces that organic vegetables do not use pesticides and chemical fertilizers, and the planting requirements are very strict. It tastes safe and prevents cancer. In the past few years, some people have begun to buy organic vegetables, but due to price reasons, the number of consumers is small and the purchase volume is also relatively low.

Although organic vegetables already have some fixed consumer groups, the high price is an indisputable fact. Even during the peak consumption season of the Spring Festival, it is tepid and cannot arouse more people's desire to buy.

Difficult to distinguish

Many consumers said that the dazzling array of green, organic, and pollution-free signs on the products made it difficult for consumers to distinguish. In January 2007, the "Weekly Quality Report" reported that a company in Shenyang used the green food label of another company to sell vegetables without permission from the national legal agency, passing ordinary vegetables as green vegetables, and entered more than a dozen large supermarkets in Shenyang. There are indeed loopholes in the identification of organic vegetables. If the supplier is temporarily short of supply, the possibility of affixing organic labels to pollution-free vegetables cannot be ruled out.

Unacceptable

Ordinary cucumbers cost about 2 yuan per catty, and organic cucumbers cost 7 to 9 yuan per catty; ordinary tomatoes cost about 2.50 yuan per catty, and organic vegetables sell for 6 to 7 yuan. . In the organic vegetable counters of many supermarkets and stores, there are far more people looking at them than buying them, and many people still cannot accept the staggeringly high prices.

Organic vegetables are maintained at 3 to 5 times that of ordinary vegetables. Is it a high investment or a bluff? Chen Zhigui, a technical expert at Xinghui Vegetable Co., Ltd., the largest vegetable base of the Agricultural and Commercial Group, said that just applying to become an organic vegetable base is enough. There are many requirements, such as no use of chemical pesticides, fertilizers and other prohibited substances within 3 years. The initial water purification cost is at least 300,000 yuan per mu, and the processes of weeding, killing and catching insects must be done manually to avoid pollution. The labor cost is It’s a considerable expense, plus the annual organic certification fee of 10,000 yuan and the risks of agricultural pests, diseases, and grass shortages. In fact, it is difficult to make money with organic vegetables. Those who can grow good vegetables have chosen the export industry. After all, the profits are 3 to 5 times that of domestic ones, and the investment does not require that much.

It is difficult to achieve scale

Can scale bring down the price of organic vegetables? There are only a few organic vegetable brands, such as Xiaotangshan, Jiuzhou Fengyuan and Xiaotangshan in Beijing. There are only a handful of Xinghui, "Helu Fangyuan", "Chongbentang", "Xiaxiyang" and "Sanyi Manor" in Shandong. According to relevant expert Yu Fanmin, organic vegetables account for 3% of the total vegetable area in the world. ~5. According to this ratio, the area of ??organic vegetables that can be developed in the 500,000 acres of vegetable area is 15,000 to 20,000 acres. However, in fact, the area of ??organic vegetables in the 500,000 acres of vegetable area is less than 3,000 acres.

Growing organic vegetables is less profitable and requires more investment. Most domestic producers choose to give up instead of operating on a large scale. Many people in the industry pointed out that organic vegetables are a general trend, but it will take some time.