The founder of Three Squirrels is Zhang Liaoyuan.

Zhang Liaoyuan, male, Han nationality, born in 1976, is from Jixi, Anhui. He is known as "Daddy Squirrel_Zhang Sanfeng" in the e-commerce industry. A practical and revolutionary grassroots strategic marketer who is good at segmented brand positioning and blue ocean market development. Currently, he is the founder and CEO of Anhui Three Squirrels E-Commerce Co., Ltd.; a senior expert of China Nut Association.

In February 2012, on the occasion of his birth year, Zhang Liaoyuan proposed that "this is the last opportunity to create an e-commerce brand and a marketing revolution based on the Internet era" and resigned from his comfortable position as a professional manager. , led a group of post-89s entrepreneurial teams to create the "Three Squirrels" Internet food brand and proposed the "forest food" positioning. The industry nicknamed him "Squirrel Daddy Zhang San Crazy" for his behavior.

Three Squirrels Company Profile

Three Squirrels Co., Ltd. mainly deals in nuts and snacks. It is located in Wuhu City, Anhui Province. It has grown to serve more than 170 million consumers. is a leading enterprise and listed company in the nut industry (stock code: 300783), and successfully incubated the infant and child food brand "Xiaolu Lanlan".

Relying on the advantages of brand, products and services, from 2016 to 2020, the company ranked first in China’s nut sales for five consecutive years and led the industry. It has been hailed as a “reform in the new era” by Xinhua News Agency and People’s Daily Business Card” and “The Next Leader of Domestic Products”.

On the occasion of its tenth anniversary in 2022, Three Squirrels will embark on a strategic transformation, comprehensively upgrade its mission, vision, and values, focus on the construction of the nut supply chain, take a high-quality development path integrating primary, secondary, and tertiary industries, and strengthen R&D and manufacturing, reshaping brands, channels, products and consumer experience, and gradually moving towards health, digitalization and globalization.

As a home-grown national brand, Three Squirrels, while achieving its own development, actively participates in public welfare, dedicates itself to rural revitalization, and strives for common prosperity. It is committed to building a new business and public welfare model to achieve corporate operating efficiency and Harmonious progress of social benefits.

Reference for the above content: Baidu Encyclopedia-Three Squirrels