The Apple logo is one of the most famous trademarks in the world. It not only represents Apple, but also symbolizes the power of innovation and aesthetics. The design of the Apple logo is simple and creative. What makes it unique is its ability to convey strong messages and emotions through simple shapes and colors.

Design Concept

The design of the Apple logo is inspired by a simple fruit, the apple. Designer Robert Young designed the Apple logo to look like a bitten apple, a simple yet recognizable image. His design concept was to connect the Apple logo with Apple's products, conveying the core values ??of innovation and aesthetics.

The shape of the Apple logo is a circle, which represents completeness and perfection. The rounded edges are smooth without any sharp corners, which represents the simple and smooth design style of Apple products. The apple in the logo is bitten. This detail expresses Apple's spirit of breaking tradition and innovating.

The Evolution of the Logo

The Apple logo has existed since the early days of Apple, but its design has changed at different times. The earliest Apple logo was an intricate illustration of Einstein sitting under an apple tree. This logo was used between 1976 and 1977.

Over time, the Apple logo gradually became simpler. Between 1977 and 1998, the Apple logo became a rainbow-colored apple, a design that symbolized diversity and creativity. However, as Apple grew, they decided to simplify the logo further, and the current Apple logo was launched in 1998.

Steps to use

The Apple logo is the core logo of Apple's products, and it appears on all Apple products. Whether it is an iPhone, iPad or Macbook, the Apple logo is an important part of these products.

The Apple logo also appears in Apple's advertising and promotional materials. Whether it’s a TV commercial, a poster or a website, the Apple logo grabs people’s attention and conveys a message of innovation and aesthetics.