As one of the four major mobile phone manufacturers in China, VIVO is very active in patent application and is quite willing to invest in the protection of its own trademarks. Recently, in order to prevent its brands from being touched by porcelain and shanzhai, VIVO applied for a series of trademarks.
A blogger broke the news a few days ago. Recently, VIVO has successively applied for several new trademarks, such as vivi, ovvi, WEVO, icoo, VVO, Vivo, iOOQ, vjvj, bevivo, VIVZ, WEWO, viqo and weiwo. These trademarks look quite similar to VIVO and its own sub-brand IQOO. This time, VIVO is applied as a trademark, which may not be for its own use. In order to prevent your brand from being registered by other cottage machines, the popularity after touching porcelain VIVO should be more guarded.
In fact, except for VIVO, other big manufacturers are doing this. For example, Xiaomi Company, which is also one of the four domestic manufacturers, has applied for a number of trademarks with the word "rice" in addition to "Xiaomi", such as green rice, rice, purple rice, black rice and green rice. A long "rice" defense river was built for Xiaomi Company. Xiaomi, as the brand of Xiaomi ecological chain, has registered many trademarks of our home, our home, our home, our home and so on in order to safeguard its own rights and interests.
Although a large number of trademark manufacturers with shanzhai flavor may not use them and have to renew their fees when they expire, it is obviously more cost-effective to register them in advance than to touch porcelain manufacturers after they are registered by other manufacturers with ulterior motives.