On February 17, BYD Group upgraded its brand and released a new logo. As soon as the new logo was released, it became a hot search topic on Weibo. The most discussed thing about the logo is: BYD’s new logo seems to have been changed and yet it seems not to have been changed.
Many netizens even joked: The design fee must be several million. It seems to have been changed, but it seems not to have been changed. It is a bit like Xiaomi’s previous logo modification.
The new LOGO still retains the original graphic elements, and the "BYD" font has been stretched. It feels like a transition from a "slightly fat body" to a "standard body". The overall intuitiveness and Readability is significantly enhanced. The color matching has also been adjusted, and the brand red has become deeper. Compared with the old logo, the changes in BYD's new logo can be summarized as: Pull "higher" and change the color = done! The new LOGO has the following connotations:
1. The outer ellipse is more tense, showing BYD's strength and confidence in its outward growth. 2022 is also a year for BYD's upward development, with full momentum.
2. The letters are fuller, just like BYD has enough blood and richer connotations. This is more in line with BYD's image of a man in science and engineering, especially BYD's sufficient technology accumulation and strong technological innovation capabilities.
3. For example, if Denza is placed under the BYD Group (it was previously a joint venture with a 50% stake), it is currently dominated by BYD, but it still uses the original logo, which not only takes care of the original customers, but also Taking care of new consumer groups;
4. The high-end brand has not been leaked, indicating that the high-end brand is not a force. Whether the high-end brand will re-use the new logo or be similar to Dynasty and Ocean Network, everyone will wait and see, it is worth looking forward to;
5. Overall, BYD has a wide range of industries, such as solar energy, automobiles, forklifts, energy storage, lighting, semiconductors, IT electronics, etc., all of which are closely related to life;
6. The Fudi series can be said to be a new logo, and this part must be independent.