Applying for a franchise store requires brand qualifications and enterprise qualifications, and relevant companies need to be registered.

Specialized stores must operate two or more brands.

If it is the store's own brand, you only need to provide the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration. If you have handled changes, transfers, or renewals, please provide the certificate of change, transfer, or renewal or the acceptance notice issued by the Trademark Office. If you are using an agent's brand, you must also provide an authorization letter that cannot have geographical restrictions.

To apply for a specialty store on Tmall, you need to provide an authorization chain with the brand as the source. The specific authorization levels vary by category.

For example, the trademark owner authorizes Company A to sell the goods of its brand (regarded as a first-level authorization), Company A authorizes Company B to sell the goods of the brand (regarded as a second-level authorization), and Company B authorizes merchants Sell ??products of this brand (considered as third-level authorization). The specific initial investment is uncertain.

Extended information:

The store qualifications required to apply for a franchised store are as follows:

1. A copy of the business license (effective as of October 1, 2014 "Interim Measures for the Management of the List of Abnormal Business Operations of Enterprises", it is necessary to ensure that it is not in the list of abnormal business operations of enterprises and that the goods sold are within the scope of business);

2. A copy of the enterprise tax registration certificate (both national tax and local tax) Yes);

3. Copy of organization code certificate;

4. Copy of bank account opening license;

5. Correct ID card of legal representative Copy of the reverse side;

6. Copy of the front and back of the contact person’s ID card;

7. Authorization letter issued by the merchant to Alipay.

Tmall Help Center-What qualifications are needed to apply for a franchised store?

Tmall Help Center-How many levels of authorization are needed to apply for a franchised store?