Boy, whose full name is Boy London, was founded in 1976. The brand logo is an eagle trademark. Since its establishment, it has been labeled as rebellious and has constantly challenged the traditional clothing industry with a subversive concept. Bold patterns, wide T-shirt tailoring, etc. are all iconic features.

Influenced by MCLAREN and Vivian Westwood’s seditionaries, he embarked on the road of punk, and was synonymous with the music and clothing culture of the 1980s.

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BOYLONDON’s unique style has made its fan list include Madonna, Rianna and other superstars figure. However, since the brand's silence, it has gradually faded out of people's sight. After a period of silence, this pioneering fashion brand has once again returned to Asia's horizons under the interpretation of the Korean group BIGBANG.

It is also sought after by many superstars around the world, such as Kanye West, GD Zhilong, Lu Han, Kris Wu Yifan, Han Geng, Rihanna, Natalia Kills, Jessie J, Beyoncé, Chloe Sevigny and other superstar figures.

Baidu Encyclopedia-boylondon