Authorized material-free peripherals means that the brand authorizes trademarks, images, etc. to needy businesses or individuals in the form of free authorization for the production or sale of brand-related peripheral products. This is a new form of brand marketing, through which brand influence can be expanded and brand image and recognition enhanced. At the same time, authorized free materials have gradually become a platform for communication between merchants and consumers, promoting the interaction between brands and consumers.

Authorized Wu Material peripherals have the following advantages: 1. Extension of brand communication. Authorizing Wu Material peripherals can realize the communication and extension of brand image, culture, concepts, etc., improve the brand's visibility and influence, and at the same time enhance the connection with consumers. 2. Save marketing costs. Authorizing unmaterial peripherals is a low-cost marketing method. Brands only need to authorize without investing a lot of advertising costs. Merchants can also gain more profits by using brand authorization to produce and sell peripheral products. 3. Expand brand influence. By authorizing Wumao peripherals, brands can expand their influence, reach more consumer groups, and increase brand visibility and recognition.

Authorized material-free peripherals are widely used in marketing activities. For example, ADIDAS cooperated with NORENGA to launch copyright-free pure cotton fabrics, encouraging designers to make them into peripheral products; Onion Digital cooperated with Sina Weibo to launch a selfie artifact, allowing more consumers to taste Onion Digital products; CASHAA and The international remittance platform launched in cooperation with IBM allows more people to learn about the CASHAA brand and enjoy the convenience and value it brings. Authorizing unmaterial peripherals has become an important method in brand marketing. Through this "low-cost, high-yield" promotion method, more broad marketing space can be opened up for the brand.