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What do you think about the squatting registration of Ding Zhen’s trademark?

A new type of Internet celebrity became popular on the Internet two days ago. He is a handsome young man from Litang, a Tibetan ethnic group in Sichuan Province. His name is Ding Zhen. In the viral video, he slowly walked toward the camera facing the sun. His clean and pure eyes and smile fascinated many netizens. However, just a few days after he became popular, various trademarks of "Ding Zhen" were registered by many companies. As we all know, trademarks are very important to enterprises. They are not only the basis and prerequisite for enterprises to build brands, but also the long-term development of enterprises. The foundation of development and the driving force for enterprise development. As for the phenomenon of squatting to register the trademark "Ding Zhen", it is obvious that these companies just want to take advantage of Ding Zhen's popularity and increase their company's popularity and exposure. It can also be seen from this phenomenon that Ding Zhen, a young man from Litang, has extremely high commercial value. 1. Ding Zhen

The reason why Ding Zhen became famous was a coincidence. A photographer originally wanted to take a picture of Ding Zhen’s younger brother Nima, but because his brother Nima was not there, he took the photo of Ding Zhen instead. Unexpectedly, this video became popular immediately after it was posted on the Internet. Ding Zhen's original and handsome face in the video gives people a pure and sunny feeling. Coupled with his unique prairie man atmosphere and dark and healthy skin, he finally captured a large number of female fans. Ding Zhen never went to school and his family was relatively poor. Before he became popular, his main job was to herd cattle. After he became popular, many entertainment companies wanted to sign him, but he refused. In the end, he chose to enter a state-owned enterprise and became a tourist in Litang County. As the image ambassador, many netizens also hope that this clean boy will not be changed by the glitz of the entertainment industry, so Ding Zhen’s choice is correct. 2. Ding Zhen’s trademark has been preemptively registered

Once a person becomes famous, his commercial value will increase, and his name will also rise with the tide. Recently, some netizens discovered on the Tianyancha App that Ding Zhen became famous in November. From the beginning, this name trademark has been registered by many companies, covering daily chemical products, education and entertainment, website services, etc. In today's society, many companies are unwilling to give up any opportunity to make profits for themselves, and the word "Ding Zhen" is currently searched very high on the Internet. These companies will naturally seize this opportunity for exposure. Therefore, these companies also use the principle of striking first to seize the opportunity in advance.

Today’s society is very prosperous, but also very impetuous. Many people start to put on heavy makeup in order to have a handsome and charming face, so Ding Zhen’s most original face has become a rarity. This is why Ding Zhen The reason for the redness. It's just that there are many famous people, and after becoming famous, various interests will be tied up with it. I really hope that this clean boy can take good care of himself and not be taken advantage of by those inexplicable tied-up interests.