When receiving a notification of an intellectual property infringement complaint, it is usually a seller on Taobao, and you should contact the complaining party as soon as possible.

It is an infringement to use other people’s pictures and trademarks on your own products without the permission of the brand or signing a licensing agreement.

Generally speaking, there are two types of complainants, one is the company that owns the brand intellectual property rights, and the other is the agency company. After receiving a complaint, if it is indeed an infringement, you can contact the other party and resolve it through communication and negotiation. If there is no infringement, provide conclusive evidence to prove that you have not infringed. If you do not withdraw the complaint within 72 hours after being complained, you will be punished by deleting the link. The store will deduct 2 points and the transaction record will be punished, so when you receive a complaint, you should resolve it as soon as possible to avoid affecting your brand.