Quechua is a sports product brand owned by Decathlon, the largest sports product chain store in Europe.

Quechhua mountain sports equipment series. Quechua originally refers to the brave tribesmen living in the Andes Mountains, so it was used as the name of the mountain brand. When it comes to sports such as hiking, mountaineering, skiing or skateboarding, the R&D center is set up at the foot of Mont Blanc.

Since Decathlon designed and launched its first sports product in 1986, the company has developed and launched 10 brand series for different sports. Each brand trademark is guaranteed by experts who understand the sport and customer needs to provide quality and technical guarantees. The sales staff are experts who are keen on various sports and can provide customers with professional advice and professional services. In Decathlon stores, the ratio of self-operated brand area and strategic partner brand area is approximately 6:4.

Decathlon’s development goals

Decathlon’s goal is to develop production and retail equally in all countries where Decathlon exists, and to graft its successful development experience in France to China career. In 1992, the first office in China was opened in Hong Kong. In January 1998, China's first direct sales store with a business area of ??1,000 square meters was opened in Xinzhuang, Shanghai.

As of 2013, Decathlon has 23 branches in China, located in Hong Kong, Guangzhou, Shenzhen, Beijing, Shanghai, Hangzhou, Ningbo, Tianjin and Taiwan, as well as 4 direct sales stores respectively. Located in Shanghai, Guangzhou, Tianjin and Taiwan. It is planned to open another direct sales store in Shenzhen in the near future, and open large Decathlon sports goods shopping malls like those in Europe in Shanghai and Beijing.

For the above content, please refer to Baidu Encyclopedia-Quechhua