① transfer. If an enterprise goes bankrupt, it may transfer its trademark to other companies or individual operators and file an application with the assignee to the Trademark Office.
② Transfer. If the company does not transfer the trademark to other companies or business individuals before cancellation, the company may transfer the trademark to the confirmed owner by means of transfer. The fundamental difference between transfer and being transferred is that transfer is inheritance, and trademark rights are inherited by heirs or merged companies.
3 auction. Once an enterprise goes bankrupt, trademark auction is a good way to realize it, but the final transaction price is closely related to the popularity and reputation of the brand and the trademark itself. Of course, auction is also a kind of transfer. Don't forget to go to the Trademark Office to handle the transfer formalities.
4 cancel. Those who voluntarily give up the exclusive right to use a trademark may apply for cancellation of the registered trademark. Of course, even if you don't take the initiative to cancel the registered trademark, after the expiration of the registered trademark, if you don't apply for renewal within the grace period stipulated by law, the Trademark Office will cancel it. Transfer is similar to transfer, but the transfer procedure is more complicated. The Trademark Office may require relevant evidence of the liquidation group after the cancellation of the company and the court's ruling on the ownership of intangible assets. Therefore, it is best to apply for transfer before cancellation, and then entrust a professional trademark agency to handle it for you.