Moutai liquor has an exclusive license. If you want to be an agent for Moutai liquor, you can obtain a legal authorization letter from the Moutai distillery. As long as certain operating conditions are met, there are basically no restrictions. You can first consult Moutai Distillery to apply for cooperation, and after friendly negotiation, a cooperation contract will be formally signed.

Pay the relevant Moutai franchise fees and confirm the regional operating rights. Moutai headquarters assists in confirming business districts and locations, as well as store decoration and layout. Then there is the matter of receiving the authorization letter, opening gifts, improving the distribution of goods, arranging promotional materials, and preparing for the opening.

Extended information:

It is understood that in order to attract purchasing power, some merchants use the registered trademark of Kweichow Moutai Distillery Co., Ltd. on their doorsteps without permission. Using a business sign to engage in business activities seriously infringes on the company's intellectual property rights.

According to the requirements of the Provincial Administration for Industry and Commerce, the Guiyang Municipal Administration for Industry and Commerce has launched a special cleanup and inspection operation, mainly checking whether there are Kweichow Moutai or Moutai on the business signs at the door of the merchants. Any use of Kweichow Moutai or Moutai is verified to be unauthorized. A business owner who uses a registered trademark as a business sign at the door.

A notice of rectification will always be issued, and corrections will be made within a time limit. If corrections are not made within the time limit, strict investigation and punishment will be carried out in accordance with the relevant provisions of the country's "Trademark Law". The industrial and commercial law enforcement officers were divided into multiple groups and carried out inspections in four districts: Yunyan, Nanming, Guanshanhu, and Huaxi. At a cigarette shop on Yan'an Road, the law enforcement officers discovered that the name "Maotai Group" was prominently displayed on the door of the store. 4 big characters.

The shop owner Zhou was unable to produce the legal authorization letter for the Moutai Distillery Store. Subsequently, law enforcement officers came to Heping Road to inspect two liquor stores. When the two stores displayed the Kweichow Moutai Group When issuing the authorization letter, Moutai anti-counterfeiting personnel conducted an on-site verification and confirmed that the authorization letter was a counterfeit.

Guizhou Metropolis Daily - Store imitation Moutai authorization letter