The company has been working tirelessly on brand building. The Maxima brand has won honors such as "Famous Brand", "The Most Influential Benchmark Brand in the Tire Industry", and "Jiangsu Province Famous Brand Product". In 2013, it was awarded Recognized as a "well-known trademark".
Innovation drives brand development
The company has always focused on the construction of R&D platforms. It has Jiangsu Provincial All-Steel Radial Truck Tire Engineering Technology Research Center and a nationally recognized laboratory, specializing in high-tech research and development in the field of tires and other polymer composite products; it has undertaken a number of national and provincial torch programs and obtained 90 national patents . At the same time, the company continues to specialize in tire product structure design, formula design and production process technology. According to the needs of different market segments, it has independently developed short-distance industrial and mining tire structure design and formula design technology suitable for domestic mining area transportation, and suitable for medium and long-distance load. Transportation tire product structure and formula technology and structural design technology of lightweight light truck radial tires adapted to the needs of the light truck market; in 2006, the first line production technology of all-steel truck radial tires passed the scientific and technological achievements appraisal of the Jiangsu Provincial Department of Science and Technology , confirmed as the first of its kind in China.
Quality enhances brand reputation
Barriers to foreign export trade are severe, and competition in the domestic market is even more intense. General Technology is not afraid of challenges and pressures and faces market tests head-on.
The company takes "creating good products" as its own responsibility, strengthens quality control, continuously optimizes quality management processes, systematically integrates various quality management systems, relies on effective organizational guarantees, and conducts strict self-inspections, random inspections, and mutual inspections. The system sets the market management rules that the next process is the user of the previous process, forming a restriction mechanism. At the same time, the introduction of advanced testing equipment at home and abroad and the use of information-based statistical management and control methods provide a good guarantee for the company's high-level quality control. The company has also established a quality cycle improvement mechanism with the participation of all employees, and implemented regular quality meeting analysis, from a strategic level, Summarize and improve quality control from multiple perspectives such as the process level and operation level, and continuously improve the quality management level.
Excellent product quality has won third-party recognition and market favor. The company has passed ISO9001 quality management system certification, ISO/TS16949 automotive industry quality management system certification; national compulsory 3C certification, US Department of Transportation DOT certification, European Economic Commission ECE product certification, Gulf GCC certification and US Environmental Protection Agency Smartway certification, etc., products Sales have grown steadily year by year, making it a rising star in the tire industry.
At the same time, the company focuses on strengthening brand image promotion, developing signature stores and image stores across the country, regularly holding new product promotion meetings, ordering meetings, road shows, seminars and other interactive marketing activities, and also through a series of interactive marketing activities in key cities across the country. Establish a service center and staff it with experienced professional service personnel to further increase brand reputation.
Let innovation drive development and let brands achieve the future. General Technology is moving steadily towards new goals.