1. The most direct way: verify the authenticity with your mobile phone.
Moutai took the lead in using RFID technology promoted by the Ministry of Commerce, that is, radio frequency identification technology. This means that the label of each bottle of Moutai liquor with product name, specifications, production batch, production date, sales channel and other information is equipped with an RFID technology chip. Smartphones are very popular now. As long as your phone has NFC function, you can query Moutai.
Remember: the mobile phone must have NFC function, and Moutai must be shipped from the factory using RFID technology.
2. Pay attention to the manufacturer.
Moutai is produced by Kweichow Moutai Distillery (Group) Co., Ltd. in China. If it is not named after this name, you can judge that it is fake. For example, some of them indicate a certain branch factory, a certain factory, a certain factory, a joint venture factory, etc. The picture below is a thumbnail of the Moutai distillery. .
3. Carton packaging.
As shown in the screenshot below, the Moutai carton has those three trademarks on it. Therefore, when purchasing, be sure to check the trademark carefully and never be careless. After all, this is not a small amount of money.
4. Look at the wine bottle for clues.
The bottles of Moutai are also very special. As shown in the picture below, a real Moutai bottle will have the registered trademark of Moutai Company on the bottom, which is the five-pointed wheat ear icon. At the same time, there is a code on the bottom of the bottle indicating which factory the bottle was produced by. Currently, there are 4 bottle types of Moutai, HB, MB, CKK, and small square (a small rectangular icon). Of course, the logo on the bottom of the same box of Moutai is the same.
Of course, when you touch the bottle, you will feel that it is very uniform and the glass has no impurities.
5. Wine bottle packaging.
The packaging of Moutai liquor bottles is also very particular. For example, the color on the wine box is bright and even, the gloss is very good, the pattern on it is showy, the trademark is very clear, and the material of the box is good, but be careful, the pattern on it feels bumpy to the touch.
In fact, the packaging technology is very mature, so it is generally difficult to distinguish. If the seller pays attention to the packaging, it would be shooting himself in the foot.
6. Application of anti-counterfeiting labels.
When making Moutai, we also take into account that some businesses or individuals will make fake Moutai. Therefore, when designing bottle caps, rubber caps with anti-counterfeiting designs will be destroyed after opening the bottle. Of course, people who have seen rubber caps may not necessarily know that the differences between rubber caps under different lighting conditions, especially forward and backlight conditions, are obvious.
But what needs attention is that there are Chinese and Pinyin characters for Moutai on the plastic cap. Without any light, the two characters Moutai are very clear, the changes are very small, and there will not be too strong a sense of contrast.
7. Taste it and you will know the authenticity.
Those who use this method to judge the authenticity of Moutai must have drank Moutai and have a certain cognitive foundation. But in reality, there is a strange phenomenon that "people who buy Moutai don't drink Moutai, and people who drink Moutai don't buy Moutai". Therefore, for many consumers, this trick does not seem to be very popular. Here I have to talk about what you should pay attention to when tasting Moutai. After all, Moutai has both color and aroma, so when we taste it, we should pay attention to the color of Moutai, smell its aroma, and feel its aftertaste and fragrance.