Summary

Phoenix peach has a cultivation history of nearly 70 years. It is a science and technology demonstration park covering an area of ??1,100 acres.

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Phoenix peach is famous for its beautiful shape, color

bright color, good taste, fine flesh, tough and easy-to-peel skin, and sweet juice. It is famous both at home and abroad for its thick, strong flavor and overflowing aroma, and melts in your mouth. There are more than 30 varieties of Phoenix peaches, which are divided into early, early, medium and late ripening. The special early peaches are on the market from the end of May to early June, including Chunlei, Zaohualu, Xiahui No. 1, etc., each weighing about 100 grams. Early-maturing varieties are available in mid-to-late June, each weighing about 150 grams, including Yuhualu, Yinhualu, Zhaoxia, etc. Mid-ripening varieties include Baifeng and Chaohui, which are available in July and weigh 150-200 grams. Late-maturing varieties The varieties of Hujing Honeydew, Baihua Honeydew and Yangshan Honeydew will be launched in late August, with a weight of 200 grams and a maximum weight of 500 grams. There are many varieties of peaches, and there are 7 excellent varieties, among which the early-maturing "Yuhualu", the medium-maturing "Baihua" and the late-maturing "Baihua" peach are the best. It not only has good color, aroma and taste, but also contains a certain amount of protein, fat, vitamins and various minerals. 1 Nutritional value of peach: Peach is a fruit with high nutritional value, containing protein, fat, sugar, calcium, phosphorus, iron and vitamins B, C and other ingredients. The iron content in peaches is relatively high, ranking first among fruits, so eating peaches can prevent and treat anemia. Peaches are rich in pectin, and regular consumption can prevent constipation. Traditional Chinese medicine believes that peaches are sweet and sour in nature and slightly warm in nature. They have the functions of nourishing qi and blood, nourishing yin and promoting fluid production, relieving coughs and killing insects. The medicinal value of peach mainly lies in the peach kernel, which contains amygdalin, fatty oil, volatile oil, amygdalin and vitamin B1. According to "Shen Nong's Materia Medica", "Peach kernels are bitter and flat in taste. They are mainly used to treat blood stasis and blood obstruction, treat evil Qi in the mass, and kill small insects." Peach has a unique effect on treating lung diseases. Sun Simiao, a famous doctor in the Tang Dynasty, called peach "the fruit of the lungs, and it is suitable to eat for lung diseases." After the unripe peach fruit is dried, it is called dried peach. It is bitter and warm in nature and has the functions of astringent sweat and hemostasis. For patients with yin deficiency, night sweats and hemoptysis, 10-15 grams of dried peach can be decoctioned with water, which has a therapeutic effect. For patients with bruises and bruises, appropriate amounts of peach kernels, raw twigs, rhubarb, and rhubarb can be ground together into powder, and mixed with rice vinegar to eliminate blood stasis, remove swelling, and heal the trauma. Peach blossoms can also be used as medicine. Bake and grind the white peach blossom into fine powder, mix it with 1-3 grams of honey and water each time, and it has a significant effect on edema, ascites, athlete's foot, dry stool, and difficulty in urination. The resin secreted from the bark of the peach tree is sticky, sweet and bitter in taste, non-toxic, and also has medicinal value and can treat chyluria, diabetes and other diseases.

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The scenic foothills of Fenghuang Mountain and Zhishan Mountain in Zhangjiagang City are the main producing areas of the famous Fenghuang Peach. Phoenix peach is an excellent variety developed after long-term selection and breeding based on the peach introduced from Wuxi in 1952. The skin color ranges from light yellow to milky white to reddish. It has the characteristics of large fruit, tender flesh, sweetness, juiciness, and easy peeling. Phoenix peaches include main varieties such as Baifeng, Baihua, Huangpi and Xiaoqing, which are exported to Suzhou, Nanjing, Shanghai and other places. Behind the increase in income, there is good news. According to the accompanying local responsible comrades, this year, Phoenix peach planting has undergone new changes in industrial scale, brand quality and market organization, and the entire Phoenix peach industry is achieving new upgrades.

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The planting area has exceeded 10,000 acres, and the Phoenix peach planting area has reached 10,000 acres! According to Zhang Xinjian, deputy mayor of Fenghuang Town, local peach planting has It has a history of hundreds of years, but in the early days it was only used as a courtyard economy. Farmers planted scattered crops in front of the hall and behind the house, and it was not on a large scale at all. Later, as the pace of agricultural industrial restructuring accelerated, the town took advantage of the situation and helped farmers take steps to develop large-scale planting. From the initial 400 acres, to the establishment of a 2,100-acre peach planting demonstration garden in the core area, relying on this thousand-acre peach orchard has radiated and driven peach farmers in the town to plant peaches. The pace of large-scale planting has been leaping forward since 2007. That year, the peach planting area reached 4,000 acres. In 2008, it was expanded to 2,000 acres, reaching a scale of 6,000 acres.

Last winter and this spring, Fenghuang Town started by optimizing peach varieties and improving peach quality, helping farmers in the town expand the planting area and optimize the planting structure. This initiative received positive response from the majority of peach farmers, and the planting area increased from 6,000 acres to 6,000 acres. Expanded to 10,000 acres. Along with the expansion of the overall planting scale, there has also been a significant change, that is, the planting scale of individual peach farmers is also further expanding. It is reported that among the 4,000 acres of peach planting area expanded this time, many peach farmers expanded their peach planting to more than 100 acres. Shao Rong, a peach farmer in Yushan Village, this town, expanded his peach planting to 200 acres, becoming the largest peach farmer in the area. In the past, peach farmers could plant only a few dozen acres at most, and the common planting scale was a few acres. The confidence of peach farmers comes from the popularity of peaches in the market. Xu Jianfei, a villager in Zhishan Village, originally planted 30 acres of peaches and was a professional peach grower. Last year, after the first season of peach sales, it not only opened up markets such as Wuxi, Shanghai, and Suzhou, but a single peach was sold for 8 yuan each, and it also enabled peach sales to be ordered. This year, he expanded his peach planting to 150 acres, bringing the total area to 180 acres. "Now, Phoenix peaches are becoming more and more famous and can be sold at affordable prices. Last year, high-quality peaches were not only expensive, but also in short supply. This shows that the peach industry has great development prospects." Xu Jianfei is full of confidence in the future. Zhang Xinjian said that now, the peach industry has truly become a sweet business in Phoenix, and peach farmers are becoming more and more enthusiastic about planting, and the scale will become larger and larger.

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Brand quality improvement and market promotion are two-pronged. In today's era, the importance of brand is self-evident. Following the expansion of planting scale, Phoenix Peach also spares no effort in brand building. Brand building is first based on quality improvement. After decades of careful cultivation and improvement, Phoenix peach varieties have grown from the original 4 to more than 20 now, and have formed a pattern where fresh peaches are on the market from May to October. At present, Fenghuang peaches have three registered trademarks: Heyangshan brand, Zhishan brand and Fengzhu brand. Three peach varieties, "Xinbaihua", "Honghua" and "Beijing Zaoban", have been rated as high-quality fruits by the Provincial Department of Agriculture and Forestry. ; Three varieties, "White Flower", "Safflower" and "New White Flower", have passed the green food certification of the China Green Food Development Center. Last year, Heyangshan brand Phoenix peaches, Zhishan brand Phoenix peaches and Beijing Zaofan peaches won the Jiangsu Province Quality Fruit Gold Award. Zhang Xinjian said that the introduction of Phoenix peach varieties follows a principle: first consolidate the original varieties, and then introduce varieties suitable for local planting and development of local industries. For example, the biggest advantage of the greenhouse peaches introduced last year is that it can advance the launch time of Phoenix peaches to early May, extending the entire peach production cycle. On the other hand, brand building comes from the increasing influence of the market. The "Peach Blossom Festival" and peach promotion conference held for many years are wonderful ways to enhance the brand's reputation. Zhang Xinjian said that the most direct effect of the "Peach Blossom Festival" and peach promotion conferences is to expand consumer recognition. This year, Phoenix peach will also apply for a geographical indication of agricultural products, and the peach production area will also apply for a standardized production demonstration zone in Jiangsu Province. These two major measures will undoubtedly add luster to the brand of Phoenix peach. At the same time, peach farmers’ brand awareness is getting stronger and stronger, and they have also launched diversified operations relying on the brand. Shao Rong, a large planter, started three-dimensional farming based on Taoyuan last year, raised Taoyuan chickens, and opened a restaurant. The harvest of peaches was bumper in one season, with an average income of nearly 10,000 yuan per mu. Taoyuan chickens were in short supply, and the associated benefits were also considerable. . To this end, Shao Rong has expanded the planting area this year and also developed diversified businesses to increase income and become rich.

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Professional cooperatives and brokers are responsible for the sales. There are many peaches and good peaches. This is a good thing, but more importantly, the peaches must be marketable. Zhang Xinjian said that with the Phoenix peach industry developing to its current scale, relying solely on individual sales by peach farmers is obviously unrealistic and unscientific. Under this situation, on July 1, 2007, the Phoenix Peach Professional Cooperative came into being. More than 150 peach farmers have joined the cooperative, and many peach farmers have become agents, achieving professionalization in peach growing and selling. Division of labor. Today, there are 7 cooperatives formed by 1,200 peach farmers in the town.

In 2008, Phoenix peach sales relied on cooperatives and brokers, and through the "Five Unifications", namely unified brand, unified packaging, unified price, unified quality grading, and unified marketing, so that high-grade peaches can enter large supermarkets and set up in surrounding cities. More than 40 sales points. Today's Phoenix peach sales are similar to corporate product sales, led by the market economy, forming a sales model of peach farmers plus cooperatives plus markets. Peach farmers Xu Jianfei and Xu Yunfei both became agents after joining the cooperative. Last year, their sales of peaches reached more than 200 tons and more than 100 tons respectively. In addition to the peaches they grew themselves, they also solved the problems of other small peach farmers. Peach sales problem. Zhang Xinjian told reporters that the planting scale of Phoenix peach has reached 10,000 acres this year. The sales problem will be a big problem and must be planned in advance. To this end, the town organized the town's major peach growers to discuss sales issues a few days ago. On the one hand, it is to further improve the market-oriented organization of peach sales. On the other hand, peach processing enterprises will be introduced to deeply process peaches and stretch the industrial chain. At the same time, the development of leisure and sightseeing agriculture is also a major development direction for the Phoenix peach industry in the future. The town is planning to build a new Phoenix peach planting demonstration garden, which can not only test and display new products, but also provide tourism and leisure. "Our goal is to use primary industry to drive the development of secondary and tertiary industries, truly expand the peach industry, and drive farmers to continuously increase their income," Zhang Xinjian said.