1. Choose a font size or abbreviation: The font size is the trade name in the company name. The unity of the font size and the trademark can strengthen the audience's joint memory of the brand and the company. Name abbreviation is to trademark the representative keywords in the company name, which can effectively increase the public's in-depth understanding of the company's nature and products.

2. Names of animals and plants: When choosing names of animals and plants, attention should be paid to the close connection with the characteristics of the goods being used.

3. Use specific words: You can use the names of specific items or modern words, or you can use made-up words. If you choose the former, you should choose words with special meanings.